Senior Growth Manager

As our Senior Growth Manager (Performance Marketing) for the US and Mexico, you'll be the operational engine behind our growth in two new markets. Reporting to the Head of Growth, you'll own the tactical campaign management of our digital acquisition across the US and MX - standing up channels from scratch, finding what works, and scaling the winners. You'll manage significant budgets on Meta, TikTok and Google Ads, identify and iterate on winning creative concepts, and optimise conversion funnels for two very different markets.

Responsibilities

Own the D2C acquisition strategy for the US and Mexico across paid social and search, driving volume and efficiency against ambitious incremental CAC targets; Lead the launch and scale of new high-potential channels while ensuring Meta, Google and TikTok maintain a best-in-class foundation from day one; Establish what works in two distinct markets and build the repeatable playbook to scale it; Drive the performant creative engine by translating customer insights and winning patterns into data-informed briefs for the external creator network; Systematically analyse creative output to build and refine the hook and concept library, providing actionable feedback to in-house creators; Adapt messaging and creative to the cultural and linguistic nuances of the US and Mexican audiences; Execute daily and weekly optimisations across paid channels, leveraging internal attribution models to inform bidding and budget allocation; Maintain and audit the conversion tracking setup to ensure accurate signal engineering for ad platform algorithms; Triangulate results from multiple attribution sources (e.g. MMM, internal models, incrementality tests) to drive impact

Requirements

2–4 years in performance marketing with a strong creative tilt, preferably D2C, challenger brands and/or fintech; Deep hands-on Meta, Google Ads and TikTok campaign management experience, managing multi-million annual budgets; A strong understanding of effective hooks, messaging and creative formats for social media; Familiarity with attribution modelling and incrementally testing concepts; A strong analytical mindset; SQL proficiency preferred; Comfortable creating and working with AI tools to enhance productivity and analysis; Comfortable operating with ambiguity and building in new audiences and markets without an established playbook

Nice to have

Experience launching or scaling acquisition in the US and/or Mexican markets; Spanish language skills valued but not essential; Experience standing up a digital channel or market from scratch; Experience in financial services or other regulated consumer categories

Benefits

Winning team: opportunity to scale up one of the world's most successful fintech companies; Flexible working tailored to each role; Socials & connection events; Health coverage including private health cover; Retirement & savings plans; Employee referral programme with competitive bonus; Office meals & snacks, with complimentary lunches on in-office days at select locations; Sustainable commuting schemes (cycle-to-work and electric vehicle salary sacrifice) in select locations