Senior / Lead Product Manager - New Verticals

Baselane is a banking and financial management platform for individual landlords and real estate investors. This hybrid role requires two days a week in the downtown Toronto office. The Product Manager will explore a new customer segment, uncover underserved problems, and identify opportunities for Baselane to deliver meaningful value. The role takes the most promising ideas from early discovery through validation, product development, and launch, with the goal of developing the company's next growth opportunity. The role reports to the Head of Product and works closely with Co-founders, Engineering, Design, Marketing, and Partnerships.

Responsibilities

Flesh out, validate, and execute on new market opportunities and customer segments; Lead hands-on customer research through interviews, workflow observations, surveys, and usability testing; Evaluate and prioritize opportunities based on market potential, willingness to pay, revenue opportunity, and strategic fit; Validate ideas quickly through experiments, prototypes, and lightweight MVPs; Take products from 0 to 1, from problem definition through MVP development, launch, and iteration; Find product-market fit by defining success metrics and using adoption, engagement, retention, and revenue signals; Work smarter with AI and automation to accelerate research, analysis, prototyping, and product development; Shape product strategy and translate learnings into a focused product vision and roadmap; Bring new products to market with Marketing and cross-functional teams; Lead a dedicated product pod with Product Design and Engineering

Requirements

5+ years of product management experience, with a strong track record of building and launching new products or expanding into new customer segments; Proven 0-to-1 experience, having taken ambiguous opportunities from initial discovery through validation, launch, and iteration; Exceptional customer curiosity and research skills; Strong product intuition and creativity; Strong business acumen, including market sizing, competitive dynamics, business models, and unit economics; Excellent analytical skills, including hands-on work with SQL, product analytics, and experimentation; An AI-first, hands-on approach, with comfort using AI tools to build prototypes and automate workflows; Strong ownership and execution; Excellent communication and collaboration skills

Nice to have

Experience launching new business lines or expanding into new markets at an early-stage or high-growth company; Experience in fintech, proptech, financial services, or vertical SaaS; Experience with pricing, monetization, and go-to-market strategy for new products; Experience building B2B or B2C products for underserved or highly specialized customer segments

Benefits

Competitive compensation; Equity; Healthcare benefits through Canada Life; Life insurance and disability coverage; Generous time off; Flexible working location; Regular social events