Senior Manager, Campaign

As we redefine our brand, evolve our product and accelerate global growth, we're creating a Marketing organisation that delivers inspiring, integrated campaigns capable of building brand love and driving measurable business growth. Reporting to the VP, Global Marketing, the Head of Campaigns is responsible for bringing TuneCore's brand and marketing strategy to life through the planning, orchestration and delivery of world-class integrated campaigns.

Responsibilities

Develop and manage the integrated global campaign calendar across brand, product, seasonal and regional initiatives; Translate marketing strategy into clear campaign plans, timelines, deliverables and success measures; Ensure campaigns are prioritised, sequenced and aligned with business objectives, product roadmaps and regional market opportunities; Facilitate campaign planning sessions with cross-functional stakeholders; Lead end-to-end campaign delivery from briefing through execution, optimisation and post-campaign evaluation; Coordinate Brand, Creative, Growth, Product, Social, Int'l and external partners to ensure seamless execution; Manage campaign timelines, dependencies, risks and stakeholder communications; Ensure campaigns are delivered on time, within budget and to a consistently high standard; Act as the central point of coordination across Growth and key business functions; Drive alignment across multiple workstreams, ensuring roles, responsibilities and milestones are clearly defined; Build collaborative ways of working that improve communication, transparency and delivery across the organisation; Establish campaign planning frameworks, briefing templates, governance and operational best practice; Continuously improve campaign workflows to increase efficiency, scalability and collaboration; Support the development of marketing planning processes and operating rhythms alongside the Marketing Strategy & Operations team; Embed consistent campaign management standards across the global Marketing function; Partner with Growth to define campaign objectives, KPIs and measurement frameworks; Monitor campaign performance throughout delivery, identifying opportunities to optimise creative, channels or execution; Lead campaign retrospectives and capture learnings to improve future performance; Develop regular reporting for Marketing Leadership on campaign delivery and effectiveness; Support the planning and execution of TuneCore's major global brand campaigns, product launches and strategic initiatives; Coordinate integrated launch plans across global and regional markets; Ensure all campaign activity aligns with TuneCore's brand strategy, creative standards and messaging frameworks; Support the successful implementation of the global rebrand across marketing initiatives and customer touchpoints; Coordinate external creative, production and agency partners where required; Manage campaign budgets, timelines and deliverables with external suppliers; Ensure agency outputs meet agreed quality, timing and strategic objectives

Requirements

7+ years experience delivering integrated marketing campaigns within consumer technology, entertainment, media, music, creator economy or high-growth digital businesses; Proven experience managing complex, cross-functional marketing programmes involving multiple stakeholders and markets; Strong understanding of integrated marketing across Brand, Product Marketing, Growth, Social, Content and Creative disciplines; Exceptional project and programme management skills with the ability to manage multiple priorities simultaneously; Experience developing campaign plans, timelines, briefing processes and delivery frameworks; Strong commercial awareness with an understanding of how campaigns contribute to brand and business performance; Experience working with creative teams and agencies to deliver high-quality integrated campaigns; Excellent stakeholder management, communication and facilitation skills with the ability to influence across all levels of the organisation; Highly organised with exceptional attention to detail and the ability to anticipate risks before they become issues; Comfortable working in fast-paced, evolving environments where processes are still being established; Analytical mindset with experience interpreting campaign performance data and applying insights to future planning; Bachelor's degree required

Nice to have

Advanced degree preferred; Experience working across international markets and coordinating global campaign delivery is highly desirable; Passion for music, artists and the creator economy, with an appreciation for cultural marketing and storytelling

Benefits

Paid Time Off including vacation, holidays, paid bereavement, unlimited paid sick days, and company-wide week off between Christmas and New Years; Wellness Fridays year-round (close at 1pm on Fridays); Universal Paid Parental Leave for both parents; Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment; 401k match; Company wide events, outings and volunteer days; Hybrid Work; Learning and development opportunities and career development training; Free distribution subscription for employees