Senior Manager, Demand Generation

WellSaid is the leading AI voice company for enterprise and professional applications. The Senior Manager, Demand Generation is responsible for building and executing multi-channel campaigns that attract, engage, and convert our target customers — from first touch to sales-ready opportunity. In this role, you will oversee and execute the programs and strategies that drive qualified pipeline for WellSaid, with the potential to expand into a larger scope down the line. Reporting to the VP of Marketing, you’ll partner closely with our Marketing, Sales, Customer Experience, and Revenue Operations teams.

Responsibilities

Own the demand generation roadmap — defining channel strategy, campaign priorities, and messaging themes aligned to pipeline and revenue targets; Plan, launch, and optimize paid media programs across channels including search, social, display, and content syndication; Build and manage email nurture programs that move prospects and customers through the funnel, leveraging email, lifecycle marketing, and marketing automation; Develop and execute Account-Based Marketing (ABM) strategies targeting key verticals and high-value accounts in partnership with Sales; Partner with Content and Product Marketing to develop campaign assets — landing pages, ads, email sequences, webinars, and more; Monitor the demand generation budget; track spend and performance with rigor, and reallocate investment toward what's working; Define, monitor, and report on key metrics including cost per acquisition, pipeline generated, cost per opportunity, and conversion rates at each funnel stage; Work closely with Sales and Revenue Operations to ensure tight lead handoff, feedback loops on lead quality, and alignment on ICP and messaging; Manage and optimize relationships with agencies and contractors, ensuring quality of work, ROI, and alignment with WellSaid’s strategy and brand voice

Requirements

7+ years of experience in demand gen, growth marketing, or a related B2B marketing role; Proven track record of building and scaling demand gen programs that deliver measurable pipeline impact in a B2B SaaS and/or PLG environment; Hands-on expertise with marketing automation and CRM platforms (preferably HubSpot); Deep experience with paid media — including Google Ads, LinkedIn, Meta, TikTok, CTV, OOH, and programmatic channels — and strong command of campaign optimization; Experience designing and executing ABM programs, including tool selection and cross-functional coordination with Sales; Strong analytical skills; you are comfortable pulling and interpreting data, building dashboards, and making spend decisions based on funnel metrics; Experience building and scaling programs through agency and contractor partnerships, knowing how to set expectations, give strong creative direction, and hold partners accountable to KPIs; Excellent written communication skills and a sharp eye for messaging — you know what resonates with a B2B buyer and can give strong creative direction; Ability to manage multiple campaigns and priorities simultaneously without losing attention to detail; Experience in a startup or high-growth environment where you wore multiple hats and built programs from scratch; Must be a U.S. Citizen or Permanent Resident; Must pass a pre-employment background check

Nice to have

Familiarity with AI, creative technology, L&D or marketing buyer personas; Experience with event strategies, including sales follow-up SLAs to drive conversion

Benefits

Competitive salary and stock options; Full medical, dental, and vision insurance; Matching 401(k) plan; Generous vacation policy/paid time off; Parental leave; Learning & development stipend; Home office stipend; Inclusive work environment emphasizing personal and professional growth