Senior Manager, Paid Acquisition

We're looking for a data-driven and creative Senior Manager to take full ownership of some of our key paid channels. This role is perfect for someone who thrives in a startup environment—rolling up their sleeves, testing fast, scaling what works, and pushing boundaries to hit ambitious growth targets. You'll manage high-velocity campaigns across Meta, Google, YouTube, and emerging platforms, with direct access to our in-house production studio and a talented creative team to bring bold ideas to life.

Responsibilities

Own end-to-end paid media strategy across Meta, Google, and potential new channels; build and drive a continuous testing roadmap across tactics, audiences, creative, messaging, and landing pages; manage Search agency, holding them accountable to performance goals and roadmap execution; monitor performance daily, optimizing toward CAC and ROI targets; own weekly KPI reporting, surfacing trends, efficiencies, and scaling opportunities; diagnose performance fluctuations and pinpoint channel and business-level factors; partner with creative teams and external agencies to rapidly produce high-performing video, UGC, influencer, and static assets; stay current on platform updates, algorithm shifts, and industry trends; drive new acquisition and full-funnel growth ideas and run experiments

Requirements

4+ years of hands-on experience scaling paid social and paid search at a D2C startup, ideally managing $1M+ monthly budgets; track record of driving efficient growth (CAC, ROI, LTV) while scaling spend; strong project management skills, with the ability to handle multiple initiatives at the same time; comfort with tactical execution and strategic thinking; sharp communicator, able to flag risks and opportunities to internal stakeholders and manage day-to-day agency relationships; high attention to detail, with a habit of catching and preventing errors before they become problems; experience managing external creative agencies, briefing them effectively, and providing sharp, actionable feedback; ruthlessly analytical, with ability to dig into performance data to uncover insights; able to translate data into a clear narrative, making it actionable for decisions and team alignment

Nice to have

EdTech, healthcare, or another mission-driven B2C industry; testing frameworks, UGC trends, and performance marketing communities

Benefits

Meaningful Equity Stake; Subsidized Medical, Dental, and Vision insurance plan options; 401(k); FSA, HSA and commuter benefits; Open vacation policy including 15 days PTO annually; Stepful closed the last week of December; 15 work-from-anywhere days; 10 public holidays observed for 2025; performance-based bonus