Senior Manager, Partner Acquisition Marketing

Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry’s digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity. Xometry is looking for a Senior Manager, Partner Acquisition Marketing responsible for the full strategy and execution of Xometry's manufacturing partner recruitment marketing. You will design multi-channel acquisition campaigns, build a scalable demand engine, and own the metrics that determine whether we're growing the right partner base at the right pace.

Responsibilities

Design, develop, and drive partner acquisition campaigns end-to-end; Define the channel mix and brief internal Paid Media, Content, and Marketing Operations teams; Define tailored acquisition programs for specific partner segments; Identify and develop new acquisition channels; Own the partner acquisition funnel from impression to qualified application; Partner with Partner Management to define qualified partner criteria; Drive creative strategy and messaging; Own partner acquisition reporting; Build multi-touch nurture programs; Develop re-engagement campaigns; Use intent data and behavioral signals to prioritize outreach; Build and maintain quantitative and qualitative understanding of the partner base; Serve as the internal expert for other marketing teams; Identify acquisition whitespace; Translate partner data into actionable briefs; Develop and maintain value proposition messaging; Brief the Content team on partner-facing assets; Provide strategic creative direction for paid media campaigns; Drive SEO-informed content strategy

Requirements

8+ years of B2B demand generation or partner/channel acquisition marketing experience, with meaningful time owning a program end-to-end; Demonstrated ability to build and run multi-channel acquisition strategies and to direct internal teams and external resources to execute them; Strong command of funnel metrics: CPL, CPA, application-to-qualified-partner conversion rate, and cost efficiency by channel; Track record of aligning marketing output to GTM targets; A natural collaborator and cross-functional operator; Fluency with AI tools (Claude, Gemini, ChatGPT, or similar) as a core part of daily workflow; Clear, direct communicator with the ability to present performance data and strategic recommendations to senior stakeholders

Nice to have

Experience marketing to small and mid-size manufacturers, skilled trades, or supply-chain-adjacent audiences; Familiarity with two-sided marketplace models and the supply-demand balance challenge; Experience with intent data or ABM platforms (6Sense, Demandbase, or similar); Comfort operating in a high-growth environment where programs are built before all the processes exist

Benefits

401(k) match; medical, dental and vision insurance; life and disability insurance; generous paid time off including vacation, sick leave, floating and fixed holidays, maternity and bonding leave; EAP, other wellbeing resources; annual bonus