Senior Manager, Performance Media

The Knot Worldwide is seeking a strategic, data-driven, and collaborative Senior Manager of Performance Media to lead, liaise cross-functionally, and execute on all paid media strategy and execution efforts for our Wedding Marketplaces. As a senior individual contributor, you will be responsible for defining and executing a comprehensive media strategy that drives valuable lead acquisition for TKWW. This is a critical role that requires a strategic thinker with a deep understanding of the media landscape, a proven track record of collaborating with cross-functional teams, and the ability to effectively communicate and manage workstreams with a multitude of key business stakeholders.

Responsibilities

Lead B2C Marketplace Media Strategy & Tactics; Act as a key partner to the Integrated Marketing, Creative, CRM, Data, PMM and MarTech teams; Own product/storefront feed strategy for dynamic product ads, carousel formats, and Advantage+/Performance Max campaigns; Partner with creative performance lead and teams to build paid media creative strategies; Develop, own, and present detailed forecast builds and spend models; Plan and oversee a rigorous testing roadmap for campaign elements; Partner with Data and MarTech teams to leverage Marketing Mix Models (MMMs) and other attribution models; Report on key metrics and campaign results to executive leadership and stakeholders

Requirements

10+ years of professional experience in marketing media; strong background in strategy, execution, operations, cross-functional workstreams, forecasting and exceeding goals; proven track record of steering cross-functional workstreams; hands-on planning, executing, and optimizing successful media programs across ad platforms including Google, Microsoft, TikTok, Meta, Pinterest, YouTube, Programmatic, Reddit; extensive experience leveraging data from internal and external tools (MMM, attribution modeling, lift studies) to inform and optimize media strategy; experience planning, implementing, and reporting on A/B tests across media tactics, creative assets, and audience/customer segmentation; ability to identify shifts in the media landscape; exceptional communication skills; ability to work independently while managing stakeholder communications; AI fluency with relevant AI tools

Nice to have

Agency experience

Benefits

Medical; Dental; Retirement; Generous leave policies; Flexible time off