Senior Marketing Executive

Informa Markets , a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

This is based in our Sunway VISIO Tower Office

Responsibilities

Responsible for the production of marketing materials to promote the trade show; Develop and execute comprehensive marketing campaigns to engage audiences and undertake campaign planning and execution for multi-channel and cross device marketing by proposition to deliver campaign metrics.; Translate marketing strategies into practical campaign execution metrics including acquisition targets, customer engagement and retention targets, brand awareness and new proposition development and other innovation goals.; Implement content strategy with wider marketing and related teams (e.g. Creative), to define specific content, customer experience and target journeys by channel and specific measurable goals to inform optimisation and RoI.; Effectively manage project timelines, ensuring all marketing initiatives are delivered on time and within budget.; Manage processes and platforms to ensure appropriate visibility and tracking of multi-channel conversion and channel attribution.; Leverage in depth audience understanding to better target / personalise marketing content that resonate with audiences at the right time.; Work independently with minimal supervision, displaying self-motivation, initiative, and the ability to prioritize tasks effectively.

Requirements

Degree in Business, Communications or Marketing discipline or equivalent years of practical relevant experience; Min 3-4 years of experience in leading/ executing marketing campaigns including organic and paid campaigns for projects/events/products; Excellent language proficiency in English; Excellent verbal and written communications skills. Strong presentation skills; Effective knowledge in digital marketing - web channel, social media, web analytics, emails marketing system, database management system; Creative mind-set towards designing and content creation; Desire to develop skills and knowledge; Possess a knack for multi-tasking and take pride in flawless work; Dynamic team player and adaptable to change

Benefits

Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks; Broader impact: take up to four days per year to volunteer, with charity match funding available too; Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves; Time out: annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year; A flexible range of personal benefits to choose from, plus company funded private medical cover; Strong wellbeing support through EAP assistance, mental health first aiders and more; Recognition for great work, with global awards and kudos programmes; As an international company, the chance to collaborate with teams around the world