Senior Marketing Manager

Bristol Bates is an international business consulting/management firm that specializes in strategic growth initiatives, management advisory services and joint venture operating partnerships. Our team is diverse and serves as subject matter experts bringing years of expertise advising senior level management and executive teams. We provide core and ancillary business services to a myriad of clients across multiple sectors.

As a company we own and have partnerships in various businesses and verticals, some we’ve built and others we’ve developed as equity partners.

We are seeking a Marketing Manager who is versed and experienced in the fast-paced online space, has a strong background in analytics and applied knowledge of display campaign management and media buying. They should also have exposure to other forms of marketing such as managing affiliate partnerships and paid social media campaigns. The Marketing Manager will be involved with all aspects of online marketing including: strategy and execution of online marketing campaigns, partnership management, data analysis, creative/landing page development and testing, as well as project administration.

Responsibilities

Must have hands-on experience with various ad networks, DSPs, and real-time bidding best practices.; Drive strategy and identify new opportunities for growth of the display marketing channel; Ability to define and build new business processes that improve efficiency and effectiveness; Collaborate with design team to develop creative concepts and campaign assets; Analyze campaign data, identify actionable opportunities, and measure and report on performance; Manage partner/publisher relationships and work with internal Product, Business Development, Reporting, and Analytics team

Requirements

5+ years’ experience and proven track record in online marketing; Solid understanding and practice of direct response techniques; Experience working with large data sets and complex analysis; Advanced Excel and analytical skills required; An excellent multi-tasker, communicator, and extremely detail oriented; Able to thrive in an entrepreneurial environment characterized by growth and change; Self-starter, ambitious, creative, team player; 2 years of marketing experience for mobile apps; Strong communication skills; Strong industry knowledge and background