Senior Marketing Operations Analyst - India

Kong's Marketing Operations team is the operational backbone of the go-to-market engine. This role is built around execution, but it doesn't stop there. You'll own the day-to-day intake queue, turning marketer requests into clean, accurate, on-time programs in Marketo. And you'll bring enough curiosity and systems thinking to spot what's inefficient, broken, or worth automating, and say something about it. You'll work closely with a globally distributed team supporting the systems, processes, and data infrastructure that connect marketing activity to pipeline.

Responsibilities

Build, QA, and send emails in Marketo from intake requests: template setup, token population, smart list configuration, scheduling, and send confirmation; Process list imports end-to-end: field normalization, deduplication checks, schema mapping, and load validation against Salesforce; Build audience segments and smart lists for campaign targeting based on marketer-provided criteria; validate logic before use and flag coverage gaps; Maintain lead flow integrity for records touching your work: lifecycle stage accuracy, routing correctness, and Marketo-SFDC sync health; Handle operational workflows including suppression list updates, unsubscribe management, and compliance record corrections; Identify recurring patterns in the intake queue and propose process improvements or automation before someone has to ask twice; Document execution workflows and build repeatable checklists so output quality stays consistent at volume; Stay current on marketing automation capabilities and adjacent GTM tooling; bring ideas back and pressure-test them against real use cases

Requirements

4-6+ years in marketing operations, revenue operations, or a GTM systems role; Strong hands-on Marketo experience: email execution, smart lists, tokens, program architecture, and troubleshooting; Working knowledge of Salesforce: enough to validate sync behavior, catch attribution gaps, and escalate when something doesn't land correctly; Comfort with data: list hygiene, field normalization, deduplication logic, and compliance requirements (GDPR, CAN-SPAM); A process improvement instinct: you see how something works and immediately think about how it could work better; High accuracy and attention to detail; you QA your own work before it goes live and own the fix when it doesn't; Ability to manage a queue of concurrent requests, prioritize effectively, and communicate proactively when something is blocked; Comfortable working autonomously and asynchronously with a globally distributed team

Nice to have

Experience with HTML email editing; Hands-on experience with GTM orchestration or workflow automation tools such as Clay, Zapier, or similar; Familiarity with data platforms like Snowflake or BI tools like Tableau; Exposure to lead scoring models and attribution methodology; Background in B2B SaaS or a technical product environment