Senior Marketing Operations Manager

We’re looking for a Senior Marketing Operations Manager to take ownership of our marketing infrastructure, automation, technology stack, processes, and data strategy. At Similarweb, Marketing Operations plays a critical role in connecting data, systems, and teams to drive scalable growth across both Sales-Led (SLG) and Product-Led (PLG) motions. This role sits at a key intersection within our Marketing organization, enabling alignment across teams, technologies, and processes. You will be both a hands-on builder and a strategic partner, working closely with Lifecycle Growth, Product Marketing, Demand Generation, BI, MIS and GTM teams to design and scale high-impact marketing workflows. You’ll play a central role in transforming how we operate, bringing a modern, AI-first approach to marketing operations, simplifying complex legacy processes, and driving measurable business impact.

Responsibilities

Own and optimize marketing automation platforms, building scalable multi-channel campaigns, lifecycle journeys, and nurture programs; Lead advanced audience segmentation and ensure seamless lead flow across SLG and PLG funnels; Design and implement scalable marketing processes, including campaign execution, lead management, and data governance; Set up and maintain lead capture integrations while operating data enrichment strategies using internal and external sources, ensuring accurate data flow and improving segmentation, targeting, and personalization; Own data governance across marketing systems and CRM, ensuring high standards of accuracy, consistency, and scalable data structures across multiple objects; Collaborate cross-functionally to translate business needs into operational solutions and drive alignment on GTM and KPIs; Analyze campaign and funnel performance, delivering actionable insights and defining measurement frameworks with BI and Analytics teams; Drive AI innovation, including redesigning workflows and implementing AI-driven solutions

Requirements

3–5+ years of experience in Marketing Operations, Lifecycle, or Growth Operations within B2B SaaS; Hands-on experience with CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., Marketing Cloud), including managing large-scale datasets; Strong expertise in lifecycle marketing, segmentation, and building end-to-end marketing processes with an omnichannel approach; Experience implementing and maintaining marketing models (e.g., SQL, Intent, MQL scoring); Proven experience leveraging AI in marketing or operations, including building and implementing AI-driven solutions; Ability to operate both strategically and hands-on in a fast-paced environment; Experience streamlining large-scale data flows across marketing systems and CRM; Strong project management and communication skills, with the ability to manage multiple stakeholders and priorities; Experience leading marketing platform implementations and managing them at an admin level, including overseeing martech stacks, budgets, and vendors

Benefits

Competitive compensation packages; Regular team outings and happy hours; Career Week, personalized coaching, and ongoing learning solutions