Senior Marketing Ops Strategist

As the Senior Marketing Operations Strategist, you provide comprehensive marketing operations support for our larger and more complex B2B and B2C Lead-Generation clients. You are responsible for managing the tools and processes that enable lead capture, nurture, and flow through the revenue funnel. This includes building the foundation for marketing operations success as well as optimizing and maintaining marketing operations excellence on an ongoing basis. You will also perform high-level sales operations tasks, including but not necessarily limited to building intermediate automations and dashboards for revenue teams, and building and advising on standard CRM-use processes for the sales team. You fully understand all standard system processes needed to produce factual and reliable reports.

Responsibilities

Setting the foundation for Marketing Operations excellence; Manage and perform Marketing Automation Platform/CRM setups (primarily Hubspot); Manage and perform migrations to new Marketing Automation Platforms/CRMs (primarily Hubspot); Clean up existing Marketing Automation Platforms/CRMs and continue to ensure they operate cleanly and efficiently; Typical clean-up tasks include deduplication (via Insycle), field standardization, asset organization, contact purges, sync error resolutions, sync setting updates, compliance program setup, and custom field consolidation; Set up any custom objects or custom behavioral events; Ensure any platform integration syncs are accurate and clean and set up new integrations that have a native integration with the MAP; Strategize sales and marketing alignment automation within the Marketing Automation Platform/CRM; Lead program strategy and implementation including target audience builds, list segmentation, lifecycle funnel automation, workflow development, and scoring model creation; Optimizing and expanding existing Marketing Ops setups; Build dashboards within the CRM for revenue teams that contain important metrics and KPIs for each leader; Lead qualification automation optimizations; Campaign creation & SOPs; System troubleshooting & additional customizations; Additional custom reports & dashboards; High-level sales operations processes and functions within the CRM; KPI field setup & tracking; Sales performance & activity reports; Operational and day-to-day SOP creation for CRM utilization and clean data entry; Support internal growth of the Marketing Ops Department; Audit systems of prospective/existing clients; Actively identify opportunities to improve products/services beyond their accounts; Mentors team members and holds strategy sessions on accounts they support with; Reviews and provides feedback to junior team members on reports & deliverables; Assist with developing our product offering, identify opportunities to improve the department, and actively share insights with the team; Document all processes and conduct trainings for client and/or sales team members

Requirements

Proficiency in spoken and written English at an advanced level; 4+ years experience in marketing operations or related role; Expert in Hubspot and proficient in Pardot; High proficiency in Salesforce with the ability to perform intermediate functions including report and dashboard-builds, campaign setup and reporting, field setup and mapping, record customization, and intermediate to advanced automation builds; Experience with various sales and marketing systems and tools (ie. ZoomInfo, SalesLoft, Insycle, 6Sense, etc.) and an understanding of how they interact and integrate with a Marketing Automation Platform and/or CRM; Ability to quickly troubleshoot issues within the marketing technology stack (including the CRM); Experience building out complex processes and automations; Ability to be client-facing and discuss complex strategies and recommendations with the client; Comfortable with ambiguity; Excellent organizational, time-management, and prioritization skills

Nice to have

Any other MAP and CRM platforms are a plus