Senior Media Activation Executive

As a member of the Media Futures Group (MFG) APAC activation team, you will help execute the tactical planning, setup and activation of social media and programmatic campaigns across multiple countries via a self-service ad platform (e.g. Google Ads, Microsoft) for our client. Campaign objectives focus on Direct Response (e.g. traffic, acquisition, incrementality) and will leverage real-time auction bidding across the ad platforms.

Responsibilities

Directly supports 5-7 markets for one of our major tech clients; Able to own E2E campaigns from client brief to channel planning (e.g. budget, forecasting, audience, format), execution (trafficking and managing offshore team), QA and reporting; Able to launch (or assist in launching) campaigns on time/does not contribute to gating issues, in compliance with platform best practices (naming conventions, campaign structure, settings, etc); Consistently delivers on daily/weekly tasks for all assigned campaigns (daily pacing, weekly client facing reports, data integrity, etc); Meets campaign objectives by EOQ (e.g. client KPIs, Pacing), and/or flags potential performance issues in a timely manner; Growing knowledge of media planning fundamentals e.g. reach, frequency, channels, formats, etc; Growing knowledge of tactical essentials including but not limited to inventory and data sources; Excellent tracking of sub-campaign level details including but not limited to pacing, performance, etc; Growing knowledge of adjacent and/or connected disciplines including Planning, Data Strategy, Analytics and AdOps; Growing knowledge of the channels/ad-tech ecosystem (publishers, data, platform, etc.) for specific APAC market(s) you are working on; Growing grasp of overall campaign lifecycle and the role social/search/programmatic plays within it; Communicates planning successes, failures, and escalations to line manager in a timely manner; Growing ability to prioritize tasks with minimal oversight from manager (able to discern cost/benefit to decide priorities independently)

Requirements

2-3 years work experience on activating Google ads platform; High attention to detail, and excellent organizational skills; Highly developed interpersonal and relationship management skills; Strong analytical skills and a natural affinity for numbers is key; You must be able to analyze raw data, draw insights and develop actionable recommendations as needed; Proficiency in Excel/Google Sheets (pivot tables, Vlookups, etc); Demonstrable interest in social/programmatic/Search/ad/mar-tech; A passion for everything digital, with an active interest and understanding of digital marketing/advertising industry trends

Nice to have

Previous experience working on the Google Ads or programmatic/ad-tech buy-side (e.g. agency, trading desk, DSP company); Proficiency planning and deploying campaigns via self-serve ad platforms (e.g. Meta Business Manager, Google Ads) or enterprise level DSPs (e.g. DV360, The Trade Desk, MediaMath); Google stack experience

Benefits

Competitive medical insurance; Group retirement plans; Vision insurance; Dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Hybrid work with teams in office around four days a week