Senior Media Planning Executive

As a member of the MFG APAC Planning team, you are responsible for analyzing data, thinking creatively, and developing innovative strategies to ensure marketing campaigns reach the right audience in the most effective way. We are a Direct Response (DR)–led program, so experience in DR planning is essential - our focus is not only on driving engagement, but on delivering measurable incremental outcomes that directly impact business performance. Armed with critical analysis, media planners devise, propose, and recommend strategies for using media channels effectively to attract new customers, while driving satisfaction and long-term loyalty.

Responsibilities

Act as a key contact and lead direct response (DR) planning efforts for smaller, more manageable markets, while ensuring alignment with the broader strategy; Develop and maintain accurate media forecasts, plans, and planning documentation; Demonstrate a strong understanding of media, technology, and market developments that influence performance planning and impact clients’ businesses; Assist the Senior Planning Manager in delivering learning agendas and preparing quarterly and bi-annual business reviews, with a solid understanding of owned markets, performance drivers, and the overall marketplace; Monitor campaign performance across all channels on a weekly basis, proactively highlighting risks or areas that require intervention; Support performance reporting by contributing data-backed insights and learnings, and collaborate closely with the activation team to ensure optimal campaign health; Identify and evaluate new vendors and partners, maintaining a clear point of view on their potential impact on business outcomes

Requirements

At least 2 years’ experience in digital media, advertising, marketing; Bachelor’s degree, with a focus on marketing or business management; High attention to detail, and excellent organizational skills; Detail oriented and responsive, deadline-driven with strong reasoning skills; Highly-developed interpersonal and relationship management skills; Strong analytical skills and a natural affinity for numbers; Working knowledge and effective vocabulary across search, social, display, video, and/or programmatic media buying; Proficiency in Excel and/or Google Sheets (pivot tables, Vlookups, etc); Demonstrable interest in media strategy and planning; A passion for everything digital, with an active interest and understanding of digital marketing/advertising industry trends; Experience in DR planning is essential

Benefits

Competitive medical, group retirement plans, vision, and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Employee resource groups; Frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events