Senior Paid Media Strategist

As the Senior Paid Media Strategist, you will own the strategy, execution, optimization, and performance of multi-channel paid media campaigns. You'll combine strategic planning with hands-on campaign management, overseeing initiatives across search, social, retargeting, and account-based marketing (ABM) channels while continuously improving results through testing, analytics, and AI-powered optimization.

Responsibilities

Develop and execute paid media strategies across Google Ads, LinkedIn Ads, Meta Ads, and other relevant advertising platforms; Build campaigns aligned with business goals, including brand awareness, lead generation, pipeline growth, and revenue generation; Manage campaign budgets, forecasting, pacing, and resource allocation to maximize performance; Oversee campaign planning, execution, optimization, and reporting across multiple channels; Monitor campaign performance and optimize toward key metrics such as CPL, SQLs, ROAS, lead quality, pipeline contribution, and revenue impact; Analyze campaign data to identify opportunities for improvement across targeting, bidding strategies, audiences, creatives, and conversion paths; Troubleshoot campaign issues, tracking discrepancies, and performance gaps before they impact results; Continuously improve paid media efficiency through structured testing and data-driven optimization; Develop and execute A/B testing strategies across ad creatives, messaging, audiences, bidding strategies, landing pages, and conversion paths; Analyze testing results and implement improvements that increase campaign effectiveness and lead quality; Recommend landing page and conversion funnel enhancements that improve acquisition performance; Develop compelling ad copy, campaign messaging, and creative recommendations aligned with campaign objectives; Collaborate with creative teams to ensure paid media assets support business goals and resonate with target audiences; Use campaign performance insights to refine messaging and creative strategy; Leverage AI-powered tools to improve audience research, campaign automation, copy generation, reporting, and performance analysis; Identify opportunities to automate workflows and improve operational efficiency through AI; Stay current with emerging AI technologies and paid media best practices; Own paid media reporting, attribution analysis, and campaign performance measurement; Monitor customer journeys from first interaction through revenue generation; Deliver actionable insights and strategic recommendations to leadership; Ensure tracking, attribution, and reporting remain accurate and reliable; Support ABM initiatives through highly targeted paid advertising campaigns; Develop strategies that engage priority accounts and high-value audiences; Collaborate with Marketing and Sales teams to align paid media efforts with revenue objectives

Requirements

7+ years of experience in paid media, performance marketing, or digital advertising; Proven experience developing and optimizing paid media campaigns that generate qualified leads, pipeline growth, and measurable revenue; Experience managing B2B paid media campaigns from strategy through execution; Experience overseeing campaign budgets, testing strategies, and performance optimization across multiple advertising platforms; Advanced experience managing Google Ads, LinkedIn Ads, Meta Ads, and other paid advertising platforms; Strong understanding of campaign structure, audience targeting, budget allocation, conversion optimization, retargeting, attribution, and performance analytics; Experience using CRM and marketing automation platforms such as HubSpot, Salesforce, or similar systems; Proficiency with reporting, campaign analysis, and data visualization using Microsoft Excel, Google Sheets, and analytics platforms; Hands-on experience leveraging AI tools to improve campaign optimization, audience research, reporting, testing, and workflow automation; Excellent analytical, organizational, and project management skills with the ability to manage multiple campaigns simultaneously; Strong written and verbal English communication skills with the ability to present insights and recommendations to cross-functional stakeholders; Strategic thinker who understands how paid media supports broader business growth; Highly analytical with a data-driven approach to decision-making; Proactive, detail-oriented, and committed to continuous improvement; Comfortable balancing strategic planning with hands-on campaign execution; Collaborative communicator who works effectively across Marketing, Sales, and Creative teams; Curious about AI, emerging technologies, and innovative marketing strategies