Senior Performance Marketing Manager

Responsibilities

Lead cross-functional partnership between Marketing and Operations to develop audience strategy, segmentation, and scalable performance marketing programs. Drive shared budget and KPI goals in the process; Manage and optimize paid campaigns across various channels, including YouTube, Google Ads, Bing Ads, Display, LinkedIn, Meta and Connected TV (CTV); Lead the development and execution of new channel and campaign experiments, identifying scalable opportunities to drive pipeline growth; Lead budget tracking, performance goals, and cross-functional collaboration to achieve business results and KPI goals; Create reports and monitor key performance metrics, including spend, revenue, return on ad spend (ROAS), and budgets; Understand immediately what is working, what isn’t, and what might be broken, proposing new strategies and tactics to improve ROAS; Leverage customer segmentation and target market inputs to optimize media performance; Work closely with creative, product marketing, and sales teams to develop high performing ads; Manage portions of a budget in the range of $5M-8M per year; Manage multiple agencies that support the execution of your strategies, while also having your own ability to execute in the different platforms as needed; Serve as the strategic expert for our paid digital programs.

Requirements

Demonstrated history of delivering measurable results through performance marketing; 7+ years of experience in growth marketing/performance marketing; Comfortable using AI-powered tools to inform media optimization, performance diagnostics, and audience segmentation; Proficiency with Google, YouTube, LinkedIn, and Bing platforms; Hands-on experience with CRM systems such as Salesforce; Exceptional communication and organizational skills; Ability to thrive in a fast-paced, dynamic environment; Strong proficiency with analytics tools and platforms.

Nice to have

Familiarity with additional channels is a plus; Building ABM segments and campaigns is a strong plus

Benefits

Flexible time off; 401k; Generous medical, dental, and vision coverage for full-time employees and their dependents; Parental leave program that includes options for a paid night nurse and a gradual return to work; Infertility/assisted reproductive services benefit; Employee referral bonuses; Snacks and beverages in the Office, along with fun events to celebrate; Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military