Senior Performance Marketing Manager, Paid Social

Harvey is transforming how legal professionals work through AI. We're looking for a Senior Performance Marketing Manager, Paid Social to help unlock the next stage of growth across our paid media programs. You'll own and scale paid social as a key driver of pipeline, revenue, and market awareness—reaching legal decision-makers across law firms and corporate legal departments worldwide. This role sits at the intersection of strategy and execution.

Responsibilities

Own end-to-end strategy, execution, and optimization of paid social campaigns across LinkedIn, Meta, and emerging social platforms, managing a significant budget to hit aggressive pipeline targets; Build full-funnel programs that generate awareness, engagement, pipeline, and revenue across enterprise audiences; Develop audience strategies leveraging first-party data, account-based targeting, lookalike modeling, and platform-native targeting capabilities; Design and run experiments across creative, messaging, audiences, landing pages to identify scalable growth opportunities; Continuously evaluate emerging channels, ad formats, audience targeting and platform capabilities to expand reach and improve efficiency; Establish testing frameworks and best practices that improve campaign performance over time; Collaborate closely with lifecycle marketing, content, and brand teams to ensure paid social campaigns are integrated into holistic customer journeys with consistent messaging; Partner with design teams to develop compelling campaign concepts and provide performance-driven feedback on messaging and creative assets; Work closely with Marketing Operations and Analytics teams to ensure accurate attribution, measurement, and reporting

Requirements

5–7+ years of experience managing paid social programs in B2B SaaS, with a strong focus on pipeline and revenue generation; Deep expertise across LinkedIn, Meta, and YouTube advertising platforms; Proven success scaling paid social programs while improving efficiency and business outcomes; Strong analytical capabilities with experience using performance data to drive strategic decisions; Experience building and executing campaigns targeting enterprise buyers with long and complex sales cycles; Working knowledge of attribution, conversion tracking, CRM integrations, and marketing measurement frameworks; Ability to operate both strategically and tactically—you can define the roadmap and execute the details; Excellent communication skills and experience collaborating across marketing, operations, and sales teams

Nice to have

Experience managing seven-figure annual media budgets and scaling paid media programs in high-growth B2B SaaS companies; Experience with CTV, Reddit, programmatic media, or other emerging paid acquisition channels; Experience marketing to legal, professional services, or other enterprise audiences with complex buying cycles