Senior Performance Marketing Specialist

GOAT Group is seeking a Sr. Performance Marketing Specialist to run our paid social and video acquisition strategy. You will own and operate Meta, TikTok, and YouTube Ads. You will also develop the creative testing roadmap and leverage incrementality to measure performance. This role reports to the AVP of Growth. We expect AI fluency in practice. As targeting, bidding, and placement have moved inside the platforms' models, creative has become the main lever you control. Much of our process is being automated through internal AI workflows, so this role will have more emphasis on workflow oversight.

Responsibilities

Run day-to-day paid social and video across Meta, TikTok, and YouTube, including campaign build, budget pacing, audience and placement setup, and optimization against incrementality KPIs; Plan and execute the creative testing roadmap, including writing briefs, launching tests, and experiment readouts; Leverage AI tools (Claude, Gemini, internal workflows) for strategic research and operations, and partner with the AVP of Growth to develop and improve AI workflows; Build and maintain weekly and monthly creative performance marketing reports; Partner with Brand and Creative on asset needs, turning performance reads into creative direction; Run structured tests (holdouts, geo splits, incrementality reads) and interpret results against platform-reported numbers; Flag new formats, placements, and platform features worth testing; Provide final oversight before campaigns launch

Requirements

3+ years of hands-on performance marketing experience with Meta Ads, TikTok Ads, and/or YouTube Ads; Experience with incrementality and/or MMM to measure true lift or causal performance; Comfort working in performance data, including pivot tables, dashboards, and catching incorrect numbers; AI fluency in practice, using LLMs and AI tooling in daily workflow for briefs, copy variants, creative iteration, and reporting; Strong written and verbal communication

Nice to have

Experience in a marketplace, resale, ecommerce, or DTC business; Familiarity with creative automation tooling such as Motion, Pencil, Smartly, or AdCreative; SQL, or experience pulling your own data from a warehouse such as Snowflake or BigQuery; Exposure to affiliate networks, creator-commerce platforms, or TikTok Shop; Mobile app install campaign experience, including MMPs such as AppsFlyer or Branch; Interest in or knowledge of sneakers, streetwear, and resale marketplaces

Benefits

401K; Paid time off; Dental; Medical; Vision; Disability; Life insurance options