Senior PR Manager (f/m/d)

Senior PR Manager (f/m/d) - Location: Berlin. At Upvest, we are on a mission to make investing as easy as spending money. Upvest empowers businesses to offer a wide range of investment products and the best experience in the field of capital market investment and retirement planning. Upvest’s Investment API is easy to integrate so that fintechs and financial institutions can save resources and fully focus on their core business.

Responsibilities

Own and execute Upvest’s PR strategy across Europe with a focus on Germany; Build, maintain and deepen direct relationships with tier-1 journalists across business, fintech and financial services media; Lead all press office activities, including inbound requests, proactive pitching and reactive communications; Drive press announcements, exclusives, background briefings and media commentary end to end; Shape and execute thought leadership and agenda-surfing opportunities in close alignment with leadership; Prepare, brief and support senior spokespeople for interviews, panels and media appearances; Strategically leverage events, awards and industry moments to strengthen media relationships and narrative visibility

Requirements

5+ years of PR experience, ideally in fintech, finance, investment or B2B SaaS; A strong existing network of relevant tier-1 media contacts in Germany (ideally also the UK); Proven experience leading complex PR stories with strong news judgment and strategic framing; Experience working with technical, regulated or API-driven products; Hands-on experience managing senior stakeholders and briefing executives; Excellent written and verbal communication skills with a strong storytelling instinct; Outcome-focused mindset with the ability to prioritise signal over volume; Comfort operating in a fast-paced scale-up environment with high ownership

Nice to have

Have experience building an in-house PR function; Have experience using events and awards as strategic PR levers rather than one-off activities; Speak German (C1 - C2)

Benefits

Best-in-class AI tools: €20,000 per year to spend on AI tools; Impact-driven work; Wellbeing: 30 days of annual leave, sports benefits, confidential professional coaching, flexible remote work abroad up to 183 days a year; UpRest: one-month fully paid sabbatical after every 4 years; Development: personal development budget; Flexible work environment: hybrid or remotely across Europe; Compensation and equity: competitive, above-market salary and employee equity program; Team celebrations: UpFest, dinners, offsites, Holiday party; Inclusion: Employee Resources Groups such as Upfem and UpVergent