Senior Product Designer, New Channels

Headway’s mission is to fix mental healthcare access by building a new system everyone can access. We started by solving the biggest barrier to care: insurance. Over 75,000 providers across all 50 states run their practice on our software, serving over 1 million patients. As a Senior Product Designer on the Patient team, you'll own the patient experience across our three partnership channels: Health Systems, EAP, and Payer Partnerships. Your work spans the full range, from inventing new products from scratch to scaling proven ones across new partners and segments. You'll be the only designer in the room for these channels, shaping what gets built, not just how it looks. You'll present prototypes directly in partner meetings that influence multi-million-dollar relationships. You'll partner closely with a Staff PM, engineering, and cross-functional teams including Payer Relations, Health System BD, and Ops. You'll report to the Director of Product Design for Patient. Our design team works AI-first. Designers use Claude Code and Cursor to prototype, ideate, and ship improvements to our codebase. We want designers who already work this way and treat AI as a primary part of their practice.

Responsibilities

Own the patient experience across three partnership channels: Health Systems, EAP, and Payer Partnerships; Health Systems: Design and scale the referral-to-booking experience for patients arriving through health system partners; This includes our Booking Assistant (BA) tool, referrer-facing dashboards, and new intake flows as we expand to more health systems; EAP: Design experiences for patients accessing care through employer EAP benefits; This includes onboarding flows for new payer EAP programs, a major experience redesign to help patients take advantage of free EAP sessions, and early-stage product exploration; Payer Partnerships: Create co-branded patient journeys and landing pages, improve provider directory discoverability, and optimize conversion for patients arriving through payer channels; Experimentation: Run sustained, multi-sprint experiments to close the conversion gap between partnership-sourced and organic patients

Requirements

You've designed consumer experiences within B2B2C or platform constraints; You know how to make a third-party handoff feel native and trustworthy; You bring product strategy instinct, not just design craft; You proactively shape what to build based on customer insights, not just execute what PM hands you; You're fluent in experimentation; You've run multi-sprint experiment arcs with real conversion and retention metrics, and you treat negative results as learning; You thrive in ambiguity; "Figure out what to build" energizes you more than "make this look better"; You communicate design decisions to non-design stakeholders (BD, Ops, partner teams) with ease, and you've used prototypes as persuasion tools; You prototype and test ideas quickly with Claude Code, Cursor, or your AI tool of choice; AI generates the pixels and prototype; You define the patterns, behaviors, and quality bar

Benefits

Equity compensation; Medical, Dental, and Vision coverage; HSA / FSA; 401K; Work-from-Home Stipend; Therapy Reimbursement; 16-week parental leave for eligible employees; Carrot Fertility annual reimbursement and membership; 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st; Flexible PTO; Employee Assistance Program (EAP); Training and professional development