Senior Product Manager, Data Partnerships

We’re looking for a Senior Product Manager to own the strategy and execution of our data ecosystem, from external data partnerships and signal ingestion to measurement frameworks and AI-powered insights. This is a high-impact role directly responsible for revenue-driving data assets and measurement capabilities that differentiate our platform in the market.

Responsibilities

Lead the data partnerships strategy, identifying, evaluating, and structuring integrations with third-party data providers across key verticals (retail, healthcare, travel, financial services, etc.), ensuring strong commercial and technical alignment; Translate data assets into scalable advertiser-facing audience, insights, and measurement products that drive revenue and platform differentiation; Define the strategy for onboarding and activating datasets, including technical requirements, privacy considerations, and commercial approach; Define and evolve our measurement framework across upper and lower funnel objectives, including methodologies for attribution, incrementality, and performance validation; Own the product vision and roadmap for data, insights, and measurement initiatives, aligning with company strategy and market opportunities; Drive end-to-end product development from concept through launch, coordinating cross-functional teams across engineering, design, product marketing, and operations; Establish and track KPIs tied to advertiser outcomes, revenue impact, and product adoption; Conduct ongoing market and competitive analysis to identify new data opportunities, risks, and areas for strategic investment; Partner with Product Marketing and Commercial teams to define positioning, packaging, and go-to-market strategy for data-driven products; Identify and prioritize opportunities to leverage AI/ML to enhance targeting, insights generation, and measurement capabilities

Requirements

5+ years of Product Management experience in Ad Tech, Data Platforms, Measurement, identify, or Analytics; Experience working with data onboarding; Strong familiarity with privacy frameworks (GDPR, TCF, COPPA, etc.); Demonstrated experience defining measurement methodologies (attribution, lift testing, incrementality); Exceptional communication, organization, and analytical skills; Strong ownership mindset with a proactive, self-driven approach to problem-solving and execution; Analytical mindset and solve problems using data; Deep understanding of how technology and data platforms work under the hood; Comfortable with all aspects of product execution; Excellent communicator; Curious, picky, determined, detail-oriented, and diplomatic; Not afraid to push for what you want; Fluent in Data, Measurement, Advertising, Tech, Management, and Operations and know how to translate between them

Benefits

Health, dental, and vision insurance, plus mental health resources; 401(k) match and generous PTO; Hybrid work environment (NYC office); Free lunch for onsite team members in NYC; Volunteer Opportunities; Opportunities for professional development in a high-growth ad tech company