Senior Product Manager, Growth

Growth at an AI-native company is different. It is about identifying the mechanics that will drive the company into the future and building the product experiences that get there. The role involves owning the mechanics that turn Heidi users into Heidi advocates, including viral loops, first-time experiences, and adoption patterns that fuel growth. The team partners closely with engineering, design, and platform teams to continuously raise the bar on quality across every surface.

Responsibilities

Own the product strategy and roadmap for growth mechanics, from viral loops, the first-time experience, and monetisation; Find the mechanics that will drive the company forward, evangelise them internally, and keep making them better; Analyse user behaviour to identify friction points and opportunities in the user journey; Ship meaningful improvements by working closely with engineering and design; Sweat the details that separate good software from beloved software; Maintain high standards for issue-tracking hygiene, design system consistency, and team shipping practices; Collaborate with Marketing on initiatives across all distribution channels; Build dashboards and reports that help the team understand what's working and why; Partner closely with engineering, design, and platform teams to raise the bar on quality across every surface

Requirements

4+ years shipping product; Strong analytical skills, comfortable with data, experimentation, and making decisions based on metrics; Intellectual curiosity about why users behave the way they do and how products can influence behaviour ethically; Comfort with ambiguity; A romantic streak about software and a belief that great design transforms someone's day; Consumer product craft in B2B contexts where you refused to compromise on polish; You build with AI tools (Cursor, Claude Code, whatever ships faster) and can show what you've made with them; You default to building over requesting; Strong opinions, weakly held; Data fluency with diagnostic teeth, able to read an Amplitude dashboard and tell a product problem from a tracking bug from a segment effect

Benefits

$1,000 annual learning and development budget; $150/month health and wellness allowance; $500 home office budget; 26 weeks paid primary parental leave; 18 weeks paid secondary parental leave; Fertility support up to $10,000; Four weeks of work from anywhere per year; Serious equity; Flexible scheduling, setting your own schedule