Senior Programmatic Display Consultant

Artefact Benelux is looking for an ambitious Senior Programmatic Display Consultant to shape the future of our programmatic display & video offering from our Utrecht office. You'll join our growing 15-person Digital & Data Marketing team and play a key part in our Programmatic Display & Video team, delivering best-in-class media strategy, audience management and innovative campaigns across display and video platforms.

Responsibilities

Translate client objectives into communication and online marketing strategy, including media mix, KPI setting and media plans; Develop, implement and optimize programmatic display and video strategies; Oversee day-to-day campaign management and act as the main point of contact for clients; Lead client relationships, from client-facing communication to ongoing account management; Manage relationships with DSPs such as DV360 and publishers such as DPG, ShowHeroes and GumGum; Build new partnerships with publishers active in the Benelux market; Onboard clients onto Google Marketing Platform, supporting account creation and integration into their wider digital ecosystem

Requirements

At least 3 years of experience in a similar role, ideally at an online advertising agency or advertiser; Fluent Dutch and English; Proven knowledge of programmatic display concepts (budgets, bids, landscape, KPIs, Floodlight, audiences) and of DV360 and CM360; Knowledge of the publisher and DSP landscape in the Netherlands; Strong analytical skills, with the ability to turn raw data into client-specific reports and visualizations; Knowledge of attribution and tracking principles; An understanding of the possibilities and limitations of CDP concepts; The ability to explain technical concepts to a non-technical audience; Curiosity about bringing AI into your daily workflow

Nice to have

Experience with paid social campaigns; B2B marketing experience

Benefits

Learning and development; Culture of celebration; Competitive rewards including competitive salary, phone and travel reimbursements, remote work allowance, Onefit membership discount, and laptop of choice; Work-life balance with hybrid work environment; Daily healthy lunch with organic buffet; Weekly massage session from office physiotherapist; Centrally located office next to the station; Career growth opportunities