Senior Staff Performance Marketing Manager

Remote role open to candidates based in the United States or Canada, reporting to the Director of Performance Marketing. The role leads multi-channel paid B2B strategy supporting a sales-led growth motion, helping reach enterprise and mid-market audiences and turn marketing investment into qualified pipeline and revenue. USA base salary range is $157,000 USD to $228,000 USD annually; Canada base salary range is $133,000 CAD to $183,000 CAD annually. Travel for in-person engagement is part of almost all roles.

Responsibilities

Own the B2B performance marketing and demand generation strategy for a sales-led growth motion, aligning paid programs with pipeline and revenue objectives; Develop annual and quarterly roadmaps informed by business goals, audience insights, performance trends, and experimentation results; Manage paid channels and platforms end to end, from strategy and execution through optimization, reporting, and continuous improvement; Evaluate Return on Investment (ROI), marginal returns, and channel performance to guide budget shifts, scaling decisions, and investment strategy; Monitor leading indicators such as leads, MQLs, conversion rates, and Cost per Lead (CPL), as well as downstream pipeline, opportunity volume, and revenue influence; Design, execute, and analyze experiments across audiences, channels, creative, offers, and funnel stages, translating results into scaled programs and clear recommendations; Partner with Global Campaigns, Analytics, Marketing Operations, and external vendors to improve lead quality, strengthen campaign performance, and share actionable insights

Requirements

8+ years of experience in performance marketing, demand generation, or growth marketing; Hands-on experience managing paid channels such as affiliates, paid social, display, native, programmatic, direct buys, or emerging channels; Experience supporting a sales-led growth motion and connecting marketing activity to Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), pipeline, and revenue; A track record of driving measurable pipeline and revenue impact through paid B2B programs; Strong analytical skills and the ability to make thoughtful decisions using incomplete or imperfect data; Experience partnering with campaign, analytics, marketing operations, or other cross-functional teams to improve performance; Experience marketing complex technical products to audiences such as developers, information technology (IT) professionals, or other technical decision-makers

Nice to have

Experience in cybersecurity; Familiarity with artificial intelligence (AI) tools and automated workflows

Benefits

Maternity and parental leave top-up programs; Competitive health benefits; Generous PTO policy; RSU program for most employees; Retirement matching program; Free 1Password account; Paid volunteer days; Peer-to-peer recognition through Bonusly; Remote-first work environment