Senior/Staff Product Designer (Virtual Clinics)

The Senior Product Designer plays a pivotal role in shaping complex, system-level design solutions that elevate user experiences across Flo's app. Working within the User Centric stream on a 0→1 product initiative, the role combines deep expertise in interaction design, systemic thinking, and visual craft with the ability to architect scalable frameworks and influence product direction. A key focus is the Virtual Clinic, an initiative aimed at closing the loop of care in female health by connecting tracking, insights, consultations, and follow-ups into one seamless experience within Flo. As a senior individual contributor, the role tackles the most challenging design problems, sets the quality bar for the team, and ensures designs are accessible, inclusive, and emotionally resonant.

Responsibilities

Lead complex design projects (0 → 1), creating scalable frameworks and systems that support growth and innovation; Translate ambiguous product and data challenges into clear, compelling, user-centred experiences; Design features, e2e flows, and experiments that align with user needs and business goals (e.g., engagement, retention, etc.); Produce prototypes and high-fidelity mock-ups using Figma or other prototyping tools; Collaborate closely with product managers, engineers, researchers, and content designers to deliver cohesive solutions; Mentor and support other designers through feedback, craft guidance, and knowledge sharing; Advocate for emotionally intelligent, ethical design and ensure accessibility standards are upheld at every stage; Deliver complex design initiatives that significantly improve user engagement, retention, and user satisfaction outcomes; Raise team capability and craft standards by mentoring peers and contributing to a culture of design excellence

Requirements

7+ years of professional experience designing mobile applications; Portfolio demonstrating systemic design, advanced interaction design, motion and micro-interaction expertise, and measurable product impact; Experience creating scalable frameworks, contribution to design systems, and interaction models; Proficiency in Figma and advanced prototyping tools (e.g., Protopie); Strong communication and presentation skills; ability to distill complex ideas into clear narratives and influence stakeholders; Deeply collaborative, with experience mentoring and raising the craft bar for design teams; Commitment to accessibility, inclusion, and ethical design practices

Nice to have

Experience in AI/LLM-powered design exploration; Experience working in health tech or regulated industries

Benefits

Competitive salary and annual reviews; Opportunity to participate in Flo's performance incentive scheme; Paid holiday, sick leave, and female health leave; Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents; Accelerated professional growth through world-changing work and learning support; In-person collaboration and work in a hybrid model, with 3 days per week spent in the office; 5-week fully paid sabbatical at 5-year Floversary; Flo Premium for friends & family, plus more health, pension and wellbeing perks