SEO Lead

As SEO Lead, you’ll drive Mindvalley’s organic growth by shaping how our brand is discovered in a world where AI-driven search is the new standard. You’ll lead the evolution from traditional SEO to Generative Engine Optimization (GEO), ensuring our content is visible, cited, and trusted in AI-powered search results. Your work will directly impact how millions find and engage with Mindvalley’s transformational content.

Responsibilities

Develop and execute a forward-thinking SEO strategy focused on AI visibility, citability, and brand authority; Structure and optimize content for AI-driven search, ensuring factual, concise, and machine-readable information; Own and track organic growth metrics—visibility, engagement, lead generation, and revenue; Collaborate with content, social, email, and PR teams to align messaging and maximize organic reach; Lead on-page and technical SEO improvements, staying ahead of search trends and algorithm changes; Mentor and guide a team of SEO and analytics specialists, fostering collaboration and continuous learning; Explore and test emerging channels and platforms to expand Mindvalley’s organic footprint

Requirements

Proven experience leading SEO strategies in fast-evolving digital environments; Deep understanding of AI-driven search, structured data, and entity-based optimization; Strong analytical skills and a data-driven approach to decision-making; Experience managing and mentoring teams; Excellent collaboration and communication skills; Experience with AI tools for SEO, background in content or PR, familiarity with emerging digital platforms