Social Media Manager

We're looking for a Social Media Manager who's equal parts creative, data-driven and strategic- someone who can run a full program, lead a small internal team, and manage an agency. You'll split your focus between Instagram and TikTok, with a sharp instinct for what works on each. You'll set the strategy, visual identity, keep the calendar tight, and hold the creative bar for everything we put out — knowing when to brief others and when to roll up your sleeves.

Responsibilities

Own social strategy across Instagram and TikTok; Build and manage the content calendar end-to-end; Stay ahead of algorithm shifts, platform updates, and competitive movements; Build a visual social strategy in partnership with creative/agency; Own content ideation and execution across TikTok, Reels, Stories, and IG Feed; Lead campaigns, product drops, and brand initiatives to be social-first; Day-to-day management of platforms including posting, scheduling and light community management; Shoot and edit content yourself when the moment calls for it; Manage and develop two direct reports; Own the agency relationship for owned channel content; Manage incoming social requests from retail and paid social; Keep a pulse on conversations across beauty, culture, and adjacent spaces; Engage with relevant brand, creator, and cultural content; Monitor social performance against established KPIs; Analyze campaign performance and generate regular reports; Provide ongoing recommendations to optimize content, engagement, and growth; Bring audience signals and cultural observations back to the business

Requirements

4+ years managing social for a beauty, fashion or lifestyle brand, with real, measurable growth to show for it; Deep platform fluency on TikTok and Instagram: the algorithm, the formats, how people actually consume content; A genuine understanding of beauty and skincare: The trends, the products, the ingredients, and what moves consumers; Strong copywriting with a sharp instinct for brand voice and tone; Experience managing direct reports and/or agency partners; Proficiency with social analytics tools (Dash Social, Nectar AI and similar tools) and social creative tools (Figma, Canva, CapCut); The organizational skills to hold a lot without dropping anything

Nice to have

Ability to shoot and edit content, not just direct; Strong point of view; Thinking in stories; Deeply organized; Creative problem solver; Takes ownership; Tuned into culture; Energized by building