Social Media Specialist (m/f/d)

We're hiring a Social Media Specialist for our Marketing team in Munich (Hybrid)! In this role, you'll lead Wellhub´s local social media strategy across Germany, one of our key European markets. You will own the planning, creation, and execution of culturally relevant content, collaborating closely with regional and global marketing teams, creators, and partners to amplify brand presence, drive community engagement, and continuously optimize performance using data-driven insights.

Responsibilities

Own local social media strategy and social content calendar for Germany across Instagram, LinkedIn, and YouTube channels; lead social-first content creation and direct designers, photographers, and videographers to produce high-quality assets; establish and grow community engagement while building relationships with local influencers, partners, creators and wellbeing communities; execute impactful local activations; manage influencer collaborations and social coverage for product launches and brand events; ensure continuous content optimization by tracking analytics, social listening, and preparing performance reports; collaborate with regional and global marketing stakeholders to adapt campaigns to local cultural contexts; roll up your sleeves and help when needed; live the mission and inspire others by genuinely caring for wellbeing

Requirements

At least 4+ years of experience in social media management and execution; extensive experience developing and executing end-to-end local social media strategies across key platforms; expert storyteller with solid in-depth knowledge of short-form video production, copywriting, and leveraging current platform trends and best practices; skilled relationship-builder with prior work experience managing influencer and creator collaborations from brief to execution; data-minded strategist with the ability to utilize social media management, listening and analytics tools to translate performance insights into action; organized project owner with the eagerness to embrace a fast-paced environment and juggle multiple priorities both independently and cross-functionally; fluent in German and English; prior experience in social media strategy execution and German fluency mandatory

Nice to have

Additional language skills

Benefits

Free Gold membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources; add up to three family members to your plan; hybrid and remote options; one-time reimbursement to set up home office equipment; monthly work allowance; flexible schedule; 30 days paid holiday per year plus annual holidays including extra holiday on birthday; 100% paid parental leave; extended leave and ramp-back period for parents giving birth; career growth platforms and personalized development roadmap; culture of passionate people