Specialist, Ad Operations

1-2 years experience in ad operations/media trafficking/media planning ideally at an agency. The Ad Ops Analyst will be responsible for digital ad campaign management. The candidate will collaborate with media teams, account teams and vendors to implement and oversee digital ad campaigns.

Responsibilities

Digital ad campaign management; Collaborate with media teams, account teams and vendors to implement and oversee digital ad campaigns; Obtain trafficking sheet and creative assets for campaign launches; Leverage CM360 to traffic creatives to placements, generate tags to send to publishers; Request and implement verification/study/audience pixels from fourth party vendors; QA all assets to ensure they are to spec; QA trafficking work in CM360; Maintain a strong understanding of the ad specs sheet; Work with DCO vendors to traffic dynamic assets according to campaign KPIs; Coordinate with vendors, publishers, creative agencies, and internal teams to ensure timely launch of campaigns; Troubleshoot campaign issues; Work with media planning team to strategize floodlight placement; Generate floodlight tags and work with dev teams to implement floodlights and vendor pixels; QA floodlights in staging and live environment; Pull reports to confirm data is tracking; Implement and QA partner pixels; Troubleshoot floodlight issues; Maintain understanding of verification capabilities; Pull reporting for campaign optimization and monitoring; Work with verification partners to keep brand safety, fraud, and viewability within benchmark; Update and maintain blocklists, negative keyword lists; Manage assigned coordinator; Provide training on accounts; Delegate and QA work; Provide general mentorship; Clear roadblocks; Attend campaign meetings; Absorb complex technical concepts and communicate to non-technical audience; Juggle and prioritize tasks; Keep open communication; Respond to emails promptly; Act as consultant for media teams; Compile and maintain IAS blocklist/negative keyword list; Create and improve workflow processes; Learn about developing technologies; Perform other tasks and projects as assigned

Requirements

1-2 years experience in ad operations/media trafficking/media planning

Nice to have

Agency experience