Specialist, CRM & Lifecycle Marketing

We’re RCL - Reitmans Canada Limited . We’ve been part of the fabric of Canada’s fashion landscape since 1926, and today, we’re elevating our iconic brands – Reitmans, RW&CO, and PENN. Penningtons – more than ever before.
Our vision is to empower Canadians to live confidently, and our mission is to create collections of uncompromising style and quality for all.
With close to 400 stores nationwide and collections designed right here at home, in Canada, we offer an exceptional customer experience. What drives us? A clear vision, unwavering commitment to our customers, and the passion of our thousands of employees across the country.

Responsibilities

Responsibilities; Execution & Delivery; Plan and execute targeted direct messaging, like email and SMS marketing campaigns that maximize deliverability, engagement, and conversion; Manage the email & SMS calendar and ensure alignment with product launches, sales objectives, campaigns, and other key events; Implement segmentation and personalization tactics to improve campaign relevance and align content with customer needs and behaviors; Monitor campaign performance and implement optimizations in future campaigns.; Participate in customer journey mapping and lifecycle communications development to ensure a consistent customer experience.; Maintain documentation of processes, workflows, campaign results, and SOPs. Stakeholder Management; Collaborate with creative, content, product, and brand teams to ensure customer-centric, brand-aligned and technology-ready engaging communications. Continuous Improvement & Innovation; Maintain up-to-date knowledge of channel best practices and regulatory compliance.; Deliver test-and-learn initiatives (including A/B and multivariate tests) with Customer Engagement Products team to improve engagement and retention.

Requirements

What Sets You Apart:; 5+ years experience in CRM, lifecycle marketing, email marketing, or similar; Hands-on experience with platforms like Braze, Salesforce Marketing Cloud, Klaviyo, Bloomreach, or similar; Strong knowledge of segmentation, personalization, and journey mapping; Familiarity with A/B and multivariate testing best practices; Understanding of CASL compliance and deliverability standards; Strong collaboration skills with creative, content, and product teams; Strong analytical skills to monitor and optimize campaign performance; Background in the fashion, retail, or e-commerce industry is highly preferred; Bilingualism (English/French) is an asset