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Sr CRM Account Executive

Full-time On-site work

Publication date: 10/11/2026

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

The CRM Account Executive will oversee market success of ServiceNow's CRM suite of products. You will play a leading role in engaging assigned accounts and be responsible for the creation of new business and pipeline across a substantial portion of the ServiceNow sales cycle and methodology. You will oversee executive relationship management for assigned accounts; lead and partner with virtual teams, including Core Field, Solution Sales, Solution Consulting, Support and Professional Services.

Responsibilities

Oversee worldwide development of assigned accounts, including development and deployment of territory resources; Develop a sales strategy in the allocated territory with a target prospect list, and a regional sales plan for your assigned account and/or territory.; Develop relationships with multiple C-suite personas (e.g., CFO, CIO, COO, CDO) across CRM product(s) and CRM multi-workflow solution(s).; Arrange and conduct initial Executive and CxO discussions and position meetings; Collaborate closely with your Solution Consulting counterpart and extended team to deliver ‘art of the possible’ demonstrations showcasing ServiceNow’s CRM product(s) & solution(s), orchestrating relationships as required.; Develop a clear roadmap and building capabilities across our clients and ServiceNow teams to promote an outstanding customer experience; Be the trusted advisor to the customer by understanding their existing and future Customer Engagement & Operations roadmap to drive the ServiceNow CRM platform; Own and Lead CRM opportunities all the while collaborating closely with Core Sales Teams (AE’s, SC’s, Leadership) and other ServiceNow Solution Areas (Creator, Employee, Technology) to deliver outcomes-based solutions to our clients and prospects.; In partnership with assigned Account Executive and Solution Consultant, present our CRM offering directly to prospects, customers, partners and at industry events and seminars; Articulate customer success strategies to the field to streamline and standardize Platform presentations and value proposition; Prospect qualification and the development of new sales opportunities and ongoing revenue streams with limited support from inside sales; Sales process management and opportunity closure; Ongoing account management to ensure customer satisfaction and drive additional revenue streams

Requirements

Deep experience in an Account Executive role, preferably within a CRM / Customer engagement /Customer Service Management / CX / CPaaS / CCaaS / SOM vendor; An understanding of the CRM, CX or CSM solution-related business processes; Experience leading virtual or matrixed teams; Ability to understand broad, macro-level business IT needs for a prospective client; 7+ years of sales experience within complex software or platform solutions; Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analysing AI-driven insights, or exploring AI’s potential impact on the function or industry.; Experience establishing trusted relationships with current and prospective clients and other teams; Ability to produce new business, negotiate deals, and maintain healthy C-Level relationships; Able to thrive in a fast paced, growing, deadline driven environment; Willingness to go above and beyond to win in the market against stiff competition; Ability to communicate complex issues in simple terms via written and oral media, to a variety of different audiences; Ability to forge strong business relationships and connect with both C-level execs at customers as well as with individuals in ServiceNow internal and external eco-system; Excellent communication and presentation skills; Regional travel required up to 50% with offices in Madrid with regular attendance expected; Fluency in English and Spanish
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