Sr CRM Coordinator

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity

Mattel’s direct-to-consumer business has an ambitious growth agenda and is on the journey to scaling into a global organization.

As a Senior CRM Coordinator within the Ecommerce & DTC organization, you will be responsible for building and executing customer relationship management (CRM) campaigns and tactics, primarily through email but also potentially other CRM channels such as SMS, web push and more. You will implement tests to support our Learning Agenda and continually surface opportunities to expand our knowledgebase. You must be data-driven and consumer-obsessed in how you approach your work.

You will work closely with the CRM Marketing Associates and Senior CRM Manager to support Digital Merchandising, Creative, Global Brand and National Account teams to deliver campaigns that meet business objectives.

Responsibilities

Project manage all campaigns, from handoff / specifications through development, QA and execution; Build campaigns and flows in Klaviyo, ensuring work flows support the audience strategy, scheduling and other rules as defined in campaign briefs and other documentation from the CRM Marketing Associates; Conduct QA testing, including reviewing copy, creative, link tagging and accuracy; Identify testing opportunities and coordinate with Senior CRM Manager to execute selected tests; Deliver high-quality, accurate and on-time campaigns; Learn CRM best practices and be a spokesperson with our partners to ensure these practices are implemented across our campaigns; Establish strong working relationships with all internal and external partners

Requirements

3+ years in a hands-on email operations role – Klaviyo experience a strong plus; Highly detail-oriented, with strong project management and time management skills; Data savviness and ability to drive insights from data; Flexibility to adapt to changing needs and urgent timelines; Excellent communication and collaboration skills; Prior experience within a direct-to-consumer retail and multi-brand environment is a plus