Sr Manager, Category Strategy

The Senior Manager, Category & Shopper Strategy leads strategic initiatives for our portfolio across all channels, with a focus on distribution and shelving specific to a category. The position is the subject matter expert on shopper behavior, category trends and key retailer strategy through syndicated data analysis and development of relevant insights, both qualitative and quantitative. The Senior Manager, Category & Shopper Strategy is responsible for the effective communication of distribution and shelving principles that are in sync with merchandising and pricing priorities supporting the Annual Operating Plan. This includes support for gold standard aisle flow, planogram recommendations and future forward aisle vision. Additionally, the role is responsible for publishing and presenting selling materials for existing and new items with sufficient lead time to support opportunity identification, gain category leadership at strategic customers, and to drive key sales strategies forward through the field Sales teams. This role is also a participant in customer-facing meetings to support strategic vision, new item sell-in, and joint business planning. A crucial part of the role is to develop strong working partnerships cross-functionally with Marketing, Consumer & Shopper Insights, Sales Strategy, and Innovation. This role is hybrid - 3 days in office.

Responsibilities

Leads strategic initiatives for the portfolio across all channels, with a focus on distribution and shelving specific to a category; Serves as subject matter expert on shopper behavior, category trends and key retailer strategy through syndicated data analysis and development of relevant insights; Responsible for effective communication of distribution and shelving principles in sync with merchandising and pricing priorities supporting the Annual Operating Plan; Supports gold standard aisle flow, planogram recommendations and future forward aisle vision; Responsible for publishing and presenting selling materials for existing and new items; Participates in customer-facing meetings to support strategic vision, new item sell-in, and joint business planning; Develops strong working partnerships cross-functionally with Marketing, Consumer & Shopper Insights, Sales Strategy, and Innovation; Interacts regularly with senior Sales, Marketing, and Consumer & Shopper Insights teams to develop strategic recommendations based on data analysis and insights; Responsible for generating category, shopper, and consumer insights-based selling materials; Provides senior-level briefings on category trends, key research findings and provides guidance on potential strategies to action insights; Responsible for developing effective business strategies for various channels of trade with Clear Distribution and Shelving targets by working closely with Field Category Management; Provides training and guidance to field-based team members; Develops communication strategy to implement key research insights into business plans at the customer level; Creates direction for joint business planning development and for the category management function based on insights; Supports field peers, as needed, in preparation for key meetings with priority customers; Engages with key customers to gain and share insights

Requirements

Bachelor's Degree required; 8+ years CPG experience required; Category Management; Analytics & Reporting; Customer Sales / Customer Management; Shopper Insights; Category Strategy; Experience leveraging Syndicated Data (IRI, Nielsen, Numerator, etc.); Space Management Software (JDA, Apollo, etc); Communication; Storytelling & Presentation Skills; Strong Data & Analytics; Process management; Advanced knowledge of Microsoft Excel and Powerpoint

Benefits

Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners); Matching 401(k) plan with immediate vesting; Unlimited sick time; Paid time off and holiday pay; Free access to fitness center if at WHQ; Access to on-site day care (operated by Bright Horizons) and company store; Campbell's Cares program matches employee donations and/or volunteer activity up to $1,500 annually; Employee Resource Groups (ERGs); Competitive health, dental, 401k and wellness benefits