Sr. Product Manager - Subscriptions

As the Senior Product Manager – Subscriptions, you partner with leadership to define strategy, lead roadmap definition, and execution for Cricut’s subscription business, focused on growing and retaining Cricut Access members globally. This role will be responsible for delivering platform features that drive subscriber acquisition, engagement, retention, and lifetime value through innovative subscription experiences, personalized member journeys, and data-driven product strategies. You will partner cross-functionally with Product, Engineering, UX, Legal, Data & Analytics, Marketing, Merchandising, and Creative teams to identify opportunities, define strategy, and deliver impactful subscription features and experiences that deepen customer engagement and accelerate business growth. As the voice of the Cricut Access member, you will leverage customer insights, behavioral data, experimentation, and market research to shape the future of the Cricut subscription ecosystem. You will build business cases, prioritize initiatives, align stakeholders, and drive execution from concept through launch and optimization. You will also work closely with Engineering and UX teams to define detailed requirements and ensure high-quality delivery of subscription-focused capabilities and experiences.

Responsibilities

Partner with leadership on the Cricut Access product strategy and own our roadmap planning focused on subscriber acquisition, engagement, retention, and monetization; Identify opportunities through customer research, behavioral analytics, experimentation, competitive analysis, and market trends; Partner with stakeholders to prioritize initiatives that drive subscriber growth, member satisfaction, and long-term customer value; Lead roadmap planning and strategic alignment across Product, Engineering, UX, Data, and Marketing teams; Develop and optimize subscription experiences across onboarding, upgrade flows, retention journeys, personalization, and member engagement; Drive experimentation and A/B testing strategies to improve conversion, retention, feature adoption, and customer lifetime value; Collaborate with Marketing and Data teams to identify audience segments, customer behaviors, and opportunities for personalization and lifecycle optimization; Analyze customer and product data to generate actionable insights and inform prioritization decisions; Collaborate closely with Engineering and UX teams to design and deliver scalable, intuitive, and high-quality member experiences; Translate strategy into detailed product requirements, user stories, acceptance criteria, and supporting artifacts; Evaluate and manage third-party vendors and technologies that support subscription growth and member experiences

Requirements

Bachelor’s degree or equivalent experience in Business, Computer Science, Engineering, Product Management, or related field; 5+ years of Product Management experience focused on digital products, subscription services, ecommerce, or customer lifecycle platforms; Strong understanding of subscription business models, customer lifecycle management, retention strategies, and growth experimentation; Experience partnering cross-functionally with Product, Engineering, UX, and Data teams to deliver customer-facing products and experiences; Strong analytical skills with experience using customer insights and data to drive prioritization and product decisions; Experience with ecommerce and subscription platforms, experimentation frameworks, analytics tools, and Martech ecosystems preferred; Demonstrated ability to lead complex initiatives and influence stakeholders across organizations; Leadership – experienced in leading highly cross-functional teams across Product, Engineering, UX, Data, Marketing, Legal, and Business stakeholders; Customer Obsession – deeply understand subscription customer behavior and lifecycle management; Communication – communicate clearly and effectively across all levels of the organization, including executive leadership; Ownership – think strategically about subscription growth and customer lifetime value while balancing short-term wins with long-term platform investments; Quality & Innovation – seek innovative solutions to improve member experiences and drive measurable business impact

Nice to have

Experience with ecommerce and subscription platforms, experimentation frameworks, analytics tools, and Martech ecosystems preferred; You move with urgency; You set high standards; You stay focused when things move fast; You collaborate like a pro; You embrace AI as part of your toolkit

Benefits

Competitive Medical, Dental, and Vision coverage; 401(k) match; Generous PTO; Tuition reimbursement; Yearly lifestyle stipend; Exclusive employee discounts; Relocation assistance