Sr. Strategist

H/L is currently searching for a Sr. Strategist. At H/L, we believe meaningful marketing begins with understanding people — their experiences, behaviors, communities, and culture. We are looking for a Senior Strategist to help bring these perspectives into integrated campaigns for automotive, lifestyle, insurance, and other consumer brands.

Responsibilities

Partner with multicultural marketing leadership to support strategic development across client work; Bring cultural insights and audience understanding into campaign recommendations and brand storytelling; Collaborate with cross-functional teams to develop integrated marketing solutions across channels; Contribute to proactive planning and opportunities that strengthen multicultural thinking across the agency; Help deliver meaningful work across consumer categories and brands; Develop strategic briefs, messaging frameworks, and campaign points of view; Translate cultural, behavioral, and audience insights into actionable recommendations; Identify opportunities to strengthen brand relevance through culturally informed strategies; Help bring culturally relevant campaigns to life by collaborating with creative, media, social, production, and account teams; Build connected storytelling approaches across paid, owned, earned, and social platforms; Analyze audience, media, and campaign performance insights; Apply cultural, audience, and performance insights to inform recommendations; Stay connected to evolving cultural trends, consumer behaviors, and platform dynamics; Support day-to-day strategy development across campaigns and initiatives; Ensure multicultural considerations are thoughtfully integrated; Support proactive planning efforts; Contribute cultural and audience perspectives to client conversations, campaign planning, and agency initiatives

Requirements

5+ years of experience in strategy, communications planning, brand planning, or integrated marketing within an advertising, media, or creative agency environment; Experience developing strategic recommendations, briefs, and campaign frameworks; Strong understanding of multicultural audiences, including AACM, ACM, and HCM communities, at local and national levels; Ability to connect qualitative and quantitative insights to meaningful marketing strategies; Experience collaborating with creative and media teams throughout campaign development; Strong understanding of media ecosystems, audience segmentation, platform behaviors, and performance metrics; Strong communication and presentation skills

Nice to have

Experience with automotive, lifestyle, QSR, retail, insurance, or other consumer brands; Experience navigating cultural nuance, identity dynamics, and acculturation; Experience working across both multicultural and general market campaigns; Spanish-language fluency or additional multilingual capabilities; Ability to support primary research in brand studies and consumer behavior