Staff Product Manager, Activation

At Vanta, our mission is to help businesses earn and prove trust. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. As the PM for Activation & Onboarding, you'll own conversion and activation for Vanta's agentic self-serve front door, building and relentlessly optimizing an experience where the Vanta agent sets up and runs each customer's security program, seamlessly connected to the sales and success teams who support customers along the way. The Activation & Onboarding team owns how new small customers get from signup to value across the full platform (GRC, Trust Center, TPRM, Risk, Access, Privacy). This role is equal parts art and science, and is a company-level initiative and the engine of Vanta's acquisition and activation.

Responsibilities

Define the future of agentic AI onboarding at Vanta, including how the Vanta Agent can guide customers, complete setup on their behalf, and help run their security and compliance program; Own and drive the self-serve onboarding experience for startups and downmarket customers as the single accountable owner from first interaction through meaningful product adoption; Partner across Sales, Marketing, Customer Success, and Account Management to build one scalable self-serve program across products and packaging; Work across Vanta's product teams to make it effortless for customers to discover, configure, and adopt products and platform capabilities; Establish the strategy, roadmap, and operating model for product activation and onboarding across the customer lifecycle; Partner with Engineering, Design, Data, and GTM teams to define success metrics, identify friction, run experiments, and improve activation and time-to-value

Requirements

Own the whole outcome across multiple departments, organizations, products, and customer segments; Speak fluent GTM and Account Management and design handoffs between product-led and service-supported experiences; Earn trust quickly and build strong cross-functional relationships; Think in systems and connect onboarding moments to the broader platform, lifecycle, data, and operating systems; Operate with clarity and conviction in ambiguous environments without relying on formal authority; Build for the future with an AI-native and agentic onboarding experience; Use AI in day-to-day work to amplify skills and maintain a high quality bar

Benefits

Industry-competitive salary and equity; Comprehensive medical, dental, and vision coverage, with 100% of employee-only benefit premiums covered for most medical plans; 16 weeks paid Parental Leave for all new parents; Health & wellness stipend; Remote workspace, internet, and cellphone stipend; Commuter benefits for team members who report to the SF and NYC office; Family planning benefits; Matching 401(k) contribution with immediate vesting; Flexible PTO policy, plus 80 hours of Sick Time; 11 company-paid holidays; Virtual team building activities, lunch and learns, and other company-wide events