Technical Product Marketing, Content

We build the search engine for AIs, so we should be the company that best understands how to get found by them. When a developer asks Claude or ChatGPT which search API to use for their agent, the answer should be Exa. You own organic discovery, and the engine that drives it is a weekly cadence of technical content that engineers respect: benchmarks, teardowns, implementation guides, honest comparisons, and writing about retrieval and agents that could only come from inside this company. Volume matters–ship something good every week. You will read code, call APIs, run evals, and publish work with your name on it. Answer engine optimization is the strategy layer on top: structuring content so models cite it, covering the entities and questions that matter, and measuring whether we show up in the answers. This is an AI-first role at an AI-first company. Your research, drafting, and measurement loops should be built with AI, and you should be able to explain what you never let AI touch. This role is based in-person at our San Francisco HQ.

Responsibilities

You will read code, call APIs, run evals, and publish work with your name on it; Own a steady publishing cadence of technical content for engineers with a heavy emphasis on video: tutorials, benchmarks, architecture deep dives, comparisons, and release commentary; Own how Exa appears in AI-generated answers: entity coverage, structured content, citation-worthy source material, and the measurement of citation share across major models and assistants; Own the organic topic map: which questions and keywords we intend to win, the content architecture that supports them, and the internal linking and page strategy behind it; Own the substantive point of view: how retrieval quality is measured and why agents need different search types; Own the reporting that connects content to pipeline: organic sessions, signups, AI citation tracking, and which pieces influence deals; Design the workflow that takes an idea to a published, technically accurate piece fast: research, drafting, code examples, fact-checking, and distribution

Requirements

4+ years writing technical content for developers at an API-first, infrastructure, or developer tools company; A public portfolio you personally wrote. Show us the piece you are proudest of and be ready to explain the technical claims; Proven taste in production values for your content; Real developer credibility. You read code, call APIs, run benchmarks, and can build a small demo to make a point. You do not need to have shipped production systems, but engineers should see your work as marketing; A working thesis on answer engine optimization, backed by something you have tried and measured; Working knowledge of technical SEO fundamentals and content analytics; A proven AI builder mindset: you've shipped research and writing pipelines using LLMs, and you have judgment about what still requires human touch

Nice to have

A background in engineering, data science, or a quantitative field; Experience publishing benchmarks or evals, including handling the criticism that follows; Domain depth in search, retrieval, RAG, or agent frameworks; Multimedia range: video walkthroughs, conference talks, or livestreamed builds; Experience growing an organic channel from near zero at an early-stage company

Benefits

Premium medical, dental, and vision coverage; monthly wellness benefit; monthly commuter benefit; reimbursement for eligible egg freezing and related medical expenses up to a $15,000 lifetime maximum; 16 weeks of fully paid parental leave; lunch and dinner served daily; office stocked with snacks, coffee, and health supplements; fresh bread from a local bakery every morning; weekly milk tea deliveries; monthly picnics; parties to celebrate the wins; visa sponsorship for exceptional candidates