[UPLIVE Company] Performance Marketing

Location
Ho Chi Minh City, Vietnam

Launch and scale new music games/apps profitably through organic and non-organic channels across the globe (US, China, Japan, etc.)

WHAT YOU WILL DO
- Manage and run multiple user acquisition campaigns across platforms (Google, Facebook, Applovin, Mintegral, etc.)

- Analyze data through (1) market and competitor performance (2) various ad campaign metrics (installs, CPI, CTR, IR, ROI/ROAS), (3) A/B testing creatives, and cross-check (4) revenue and product metrics in order to understand user behaviors, define and execute UA strategy for new games to enter and win the target markets

- Work closely with Creative teams to provide UA insights to improve product marketability

- Work closely with global vendors/ ad networks to optimize campaigns

- Understand and implement each ad network’s best practices as well as test new ad networks to expand user inventories

QUALIFICATIONS
- 1-2 years working experience in Performance Marketing (Google/Facebook/Other Adnetworks) with proven success

- Being familiar with using mobile marketing attribution tool (e.g. Appsflyer or Adjust)

- In-app marketing experience for driving deeper conversions

- Data analysis, Strategic & Tactical planning, Problem solving

- Ability to multitask and manage deadlines in a cross-functional team, Stakeholder management

- Good communication (English writing and speaking skills)

- Possess a creative mindset and an instinct for identifying trends.

- Customer-oriented, Innovative, Emotional intelligence

- Hunger and humble for learning, sharing, teamwork and self-development

- Resilient and adaptable under changes and uncertainties

- WILL BE A PLUS

- You love music and music-related products

- Love to interact with mobile music games/ apps

- Prior experience in gaming industry

- Being comfortable with data and turning multiple sources of data into insights

- Entrepreneurial spirit: comfortable with uncertainties and changes in a fast-paced environment

- Fanatic learner: proactive learning and sharing knowledge

How To Apply?
Click the button or contact us at talents@uplive.zone

Responsibilities

Manage and run multiple user acquisition campaigns across platforms (Google, Facebook, Applovin, Mintegral, etc.); Work closely with Creative teams to provide UA insights to improve product marketability; Work closely with global vendors/ ad networks to optimize campaigns; Understand and implement each ad network’s best practices as well as test new ad networks to expand user inventories

Requirements

1-2 years working experience in Performance Marketing (Google/Facebook/Other Adnetworks) with proven success; Being familiar with using mobile marketing attribution tool (e.g. Appsflyer or Adjust); In-app marketing experience for driving deeper conversions; Data analysis, Strategic & Tactical planning, Problem solving; Ability to multitask and manage deadlines in a cross-functional team, Stakeholder management; Good communication (English writing and speaking skills); Possess a creative mindset and an instinct for identifying trends.; Customer-oriented, Innovative, Emotional intelligence; Hunger and humble for learning, sharing, teamwork and self-development; Resilient and adaptable under changes and uncertainties; WILL BE A PLUS; You love music and music-related products; Love to interact with mobile music games/ apps; Prior experience in gaming industry; Being comfortable with data and turning multiple sources of data into insights; Entrepreneurial spirit: comfortable with uncertainties and changes in a fast-paced environment; Fanatic learner: proactive learning and sharing knowledge