[UPLIVE Company] Senior User Acquisition (Senior UA Marketing Game)

Location
Ho Chi Minh City, Vietnam

WHAT YOU WILL DO
Own and execute UA strategy across the company across a portfolio of 5-7 mobile game/apps titles, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and more
Act as your team’s expert in one of Google UAC, Meta, or SDK networks, meeting regularly with our stakeholders while actively running campaigns that hit KPI & ROAS targets and grow daily active users
Define UA launch strategies for new titles, including pre-registration campaigns
Define conceptual creative strategies and testing processes
Collaborate closely with Product, Monetization, Creative, and Data teams to drive growth
Stay ahead of trends by conducting market research and competitive analysis
*** Duties and responsibilities outlined above are representative, but not all-inclusive.

QUALIFICATIONS
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3+ years of hands-on UA experience in mobile gaming industry

- Strong preference for candidates with experience in Hybrid Casual or IAP-driven UA

- Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs, etc.

- Self-driven, be able to communicate goals, needs, and reports that provide insight into game performance and recommendations on improving metrics relevant to user acquisition campaigns

- Experience with ad monetization and strong working relationships with various ad networks on both the monetization and user acquisition side.

- Fluent English (written + speaking) is a must

TO COMPLEMENT OUR TEAM, YOU SHOULD BE

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A mobile game fanatic. You are on top of the latest games, trends, and what’s happening in live events

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Solution-oriented, self-motivated and have the attitude to get things done

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Comfortable with uncertainties and changes in a fast-paced environment

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Curious, proactive learning and knowledge-hungry learner

WHAT WE OFFER
- Competitive salary, 100% salary during probation

- Performance bonus with 30% of company profit shared with no cap

- Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check

- Minimum 12 days paid annual leave + 10 days paid sick leave.

- 12 days working from home per year

- Annual flexi-budget (9.400.000-18.800.000 VNĐ/year) personal development

- Free daily lunch with 10+ menu options.

- Free daily F&B: Snacks, juice, beverage, tea-time

- Monthly/Bi-monthly team activity allowance

- Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan

- Sponsored sports activities: badminton, soccer, ...

- Sponsored overseas conferences and industry events for all levels.

- Modern equipments/AI tool provided.

How To Apply
Click the button or contact us at talents@uplive.zone

Requirements

3+ years of hands-on UA experience in mobile gaming industry; Strong preference for candidates with experience in Hybrid Casual or IAP-driven UA; Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs, etc.; Self-driven, be able to communicate goals, needs, and reports that provide insight into game performance and recommendations on improving metrics relevant to user acquisition campaigns; Experience with ad monetization and strong working relationships with various ad networks on both the monetization and user acquisition side.; Fluent English (written + speaking) is a must; TO COMPLEMENT OUR TEAM, YOU SHOULD BE; A mobile game fanatic. You are on top of the latest games, trends, and what’s happening in live events; Solution-oriented, self-motivated and have the attitude to get things done; Comfortable with uncertainties and changes in a fast-paced environment; Curious, proactive learning and knowledge-hungry learner

Benefits

Competitive salary, 100% salary during probation; Performance bonus with 30% of company profit shared with no cap; Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check; Minimum 12 days paid annual leave + 10 days paid sick leave.; 12 days working from home per year; Annual flexi-budget (9.400.000-18.800.000 VNĐ/year) personal development; Free daily lunch with 10+ menu options.; Free daily F&B: Snacks, juice, beverage, tea-time; Monthly/Bi-monthly team activity allowance; Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan; Sponsored sports activities: badminton, soccer, ...; Sponsored overseas conferences and industry events for all levels.; Modern equipments/AI tool provided.