Vice President, Global Consumer Data & Insights

As the Vice President, Global Consumer Data & Insights, you are a trusted advisor and strategic partner to the Brand Leadership team and to the Enterprise organization, shaping the future of the Arc'teryx brand through deep consumer understanding and insight-led strategy. You will define and lead the company's Consumer Insights vision, ensuring the voice of the consumer is embedded at the core of brand and business strategy, decision making and long-term growth. In this role you influence critical business and brand decisions through compelling storytelling and foresight, translating complex data into clear direction for senior leaders. Acting as a catalyst for a consumer-first culture, you lead the growth of the company's insights capabilities, operating models, and tools while building a high-performing global team. You also champion innovation in how the organization anticipates and responds to shifting consumer behaviors, ensuring the brand remains culturally relevant and positioned for sustained growth.

Responsibilities

Set the strategic vision and multi-year roadmap for the global Consumer Insights function; Serve as the enterprise leader and trusted advisor for consumer insights, embedding a consumer-first operating model; Build, lead, and develop a high-performing global Consumer Insights team, including organizational design, capability building, and succession planning; Translate complex, multi-source data into clear narratives and lead the evolution of advanced analytics, including predictive, prescriptive, and AI-driven approaches, next-gen measurement, and marketing effectiveness/ROI tools; Design and scale a global insights operating model and enterprise frameworks, and build strategic external partnerships (agencies, data providers, industry experts); Lead consumer segmentation and consolidate data and insights systems across the enterprise; Shape the future of brand-building through next-generation insights, real-time consumer signals, and emerging technologies; Pioneer new approaches to understanding consumer connection and brand experience; Future-proof the Brand by embedding predictive foresight and scenario planning

Requirements

15+ years of progressive experience across brand, consumer insights, and strategy functions; Bachelor's degree in a relevant field; Proven capability building consumer insights strategies and frameworks; Demonstrated success influencing executive leadership and translating insights into brand strategy, positioning, and global brand-building initiatives; Strong analytical and technical fluency, including advanced analytics, predictive modeling, AI-driven insights, and consumer data ingestion, integration, and governance across a multi-market environment; Exceptional ability to synthesize complex data into compelling narratives that influence senior stakeholders; Proven people leader who sets clear vision, aligns global teams and cross-functional partners, and builds high-performing, diverse organizations within a complex matrix environment; Knowledge of technical apparel, outdoor, performance, or premium lifestyle categories, with in-depth understanding of the outdoor industry and the Arc'teryx consumer culture; Genuine passion for getting outside

Benefits

Extended health, dental, and vision coverage, including mental health support, fertility benefits, gender-affirming care, and a 24/7 Employee Assistance Program (EAP); RRSP matching; Eligibility for Arc'teryx Annual Incentive Plan; Access to Employee Stock Purchase program (ESPP) where applicable; Paid time off, wellness time, and No Wasted Day program; Parental leave top-up and a nesting period for new parents; Professional development opportunities; Arc'teryx Academies; Employee Belonging Councils; Employee discounts and Pro Deals