Vice President, Monetization

Responsibilities

Cross-Portfolio Monetization Strategy: Serve as the strategic monetization authority across all US game titles, providing expert consultation, guidance, and frameworks that individual game teams can adapt and implement; Unified Monetization Philosophy: Develop a cross-portfolio approach that balances revenue growth with player experience, and ensure consistent application across all titles; Portfolio-Wide Opportunity Identification: Identify cross-game trends and opportunities, including pricing benchmarks, promotional cadences, and live ops patterns, to drive portfolio-wide performance improvements; Industry Expertise: Stay ahead of competitive landscape shifts and emerging monetization models in free-to-play and social casino gaming, bringing actionable insights back to the organization; Consulting & Team Enablement: Act as an embedded partner to game-level monetization directors and leads, providing strategic input on store design, event scheduling, economy balance, and VIP programming; Monetization Reviews: Lead regular monetization reviews across titles, identifying gaps, risks, and growth levers and helping teams prioritize and execute against them; Shared Playbook Development: Build and maintain a monetization playbook and shared library of proven strategies, templates, and frameworks available to all game teams; Talent Development: Mentor and develop monetization talent across the organization, fostering a culture of data-driven decision-making and player-first thinking; Analytics Leadership: Champion a rigorous, analytics-led approach to monetization across the US portfolio, partnering with Analytics to develop shared reporting standards and performance dashboards; Forecasting Oversight: Review and challenge revenue forecasts, A/B testing frameworks, and performance analyses across games to ensure consistency and rigor; Executive Reporting: Synthesize portfolio-level insights to inform senior leadership on monetization health, risks, and opportunities across the US portfolio; Cross-Functional Leadership: Partner closely with Product, Design, Economy, Marketing, and Customer Support leaders across all US titles to ensure monetization strategies are integrated into the broader player experience; Senior Stakeholder Representation: Represent monetization in senior leadership discussions, advocating for strategies that balance short-term revenue needs with long-term player retention and satisfaction; Innovation & Best Practices: Continuously evaluate new monetization mechanics and models, piloting them in partnership with individual game teams and driving a culture of structured experimentation.

Requirements

Bachelor's or Master's degree in Business, Marketing, Game Development, or a related field; 10+ years of experience in monetization, live operations, or product management in the gaming industry, with a strong preference for free-to-play or social casino experience; Proven track record of leading or consulting on monetization strategy across multiple game titles or at a portfolio level; Confident analytical thinker who uses data to drive decisions and can translate complex performance data into clear strategic direction; Deep expertise in free-to-play business models, player lifecycle economics, pricing strategies, and live ops; Experienced cross-functional collaborator who can build trust and influence across product, analytics, design, and marketing teams; Comfortable operating at both a strategic and hands-on level, and I know when to do each.

Nice to have

Experience working across multiple game genres or titles simultaneously, either in a leadership or consulting capacity; Familiarity with predictive modeling, LTV forecasting, and game economy design; Proficiency with data tools such as Tableau, SQL, or similar analytics platforms; Strong presentation and communication skills, with the ability to influence executive stakeholders and game-level teams alike; Experience building or scaling a monetization function, center of excellence, or shared services team.