WPP Media: Influencer Campaign Manager- Beirut

The Influencer Marketing Manager owns the day-to-day planning and delivery of influencer campaigns across WPP Media client accounts. This role manages campaigns end-to-end, from strategic recommendations, creator mix and budget planning through execution, reporting, finance tracking and optimization. The Manager acts as the key operational lead for clients and internal teams, ensuring campaigns are delivered efficiently, creatively and commercially, while guiding Executives and strengthening creator relationships across the portfolio.

Responsibilities

Translate client briefs into influencer campaign approaches, creator territories, content formats, channel recommendations and execution plans; Build influencer strategies that balance brand objectives, audience relevance, creator authenticity, market nuance and measurable KPIs; Develop creator shortlists and recommendations across nano, micro, macro, celebrity, expert, community and niche talent depending on the campaign need; Lead the end-to-end campaign workflow including influencer selection, negotiation, briefing, contracting support, content review, approvals, publishing and reporting; Manage campaign budgets, negotiate fees with creators and agents, track committed spend, monitor payment requirements and support finance reconciliation; Advise clients and internal teams on creator usage, whitelisting, partnership ads, content rights, paid amplification and platform best practice where required; Oversee influencer reporting, analyze performance data, extract insights and develop recommendations for future optimization; Own day-to-day client communication, including status updates, campaign recommendations, issue management and performance readouts; Manage and mentor Executives, ensuring clear delegation, quality control, timely follow-up and professional development; Build and maintain strong creator, agent and partner relationships to secure better access, quality, flexibility and value for clients; Identify opportunities to improve processes, templates, reporting standards, influencer rosters and ways of working; Collaborate closely with media, strategy, creative, social, commerce and client service teams to integrate influencer work into the wider communications plan; Stay ahead of platform changes, creator trends, disclosure requirements, regional cultural nuances and category developments

Requirements

4-6 years of experience in influencer marketing, creator partnerships, social media, PR, talent management or integrated communications; Proven track record of managing multi-creator campaigns across platforms and markets; Experience managing budgets, negotiations, client communication and junior team members is required

Nice to have

Bachelor’s degree in marketing, Communications, Public Relations, or a related field is preferred; Bachelor’s degree in marketing, communications, media, public relations or a related field is preferred

Benefits

Competitive medical, group retirement plans, vision, and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Employee resource groups; Frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events