ABM Strategist, Client Services

As an ABM Strategist, you will support the Director of Account Based Marketing in building, running, and optimizing account-based programs across Power Digital's B2B portfolio. You are the person in the platforms daily — building account lists, monitoring intent signals, and keeping campaigns and reporting accurate so the Director can focus on strategy and client relationships. You will work hands-on in tools like 6Sense and Demandbase to maintain target account lists, segment and score accounts, and surface intent signals that inform what Paid Media, Content, and Email/Lifecycle teams do next.

Responsibilities

Build, maintain, and continuously refine target account lists, tiering, and scoring models in 6Sense and Demandbase; Monitor intent data and account engagement signals daily; flag movement and surface insights to the Director of ABM before they become client questions; Support the Director of ABM in developing ABM audits, playbooks, and GTM plans for clients; Translate account tiers and intent signals into campaign briefs and targeting inputs for Paid Media, Paid Social, Content, and Email/Lifecycle teams; Coordinate with channel teams to confirm account-based campaigns are executing against the intended tiering and messaging strategy; Own ABM reporting and dashboards; track pipeline influenced/sourced, account engagement, and movement through funnel stages; Support cross-agency collaboration across SEO, Paid Media, Creative, PR, Influencer, and CRO to keep ABM campaigns unified; Assist Revenue and Appraisal teams with account and market research for new and expanded business opportunities; Employ AI technologies to enhance and optimize ABM processes and reporting; Utilize and leverage Power Digital's nova ecosystem as it relates to ABM strategy and reporting; Join client calls and discovery discussions to represent ABM performance and platform data; build toward leading these independently

Requirements

Advanced proficiency in spoken and written English; hands-on working proficiency with 6Sense, Demandbase, or an equivalent ABM/intent data platform; 2–4 years in B2B marketing, marketing operations, or ABM, in-house or in-agency; comfortable working in core B2B Martech such as Salesforce, Marketo, or HubSpot; working knowledge of intent data, predictive scoring, and account tiering, with a desire to go deeper on the strategy behind them; strong analytical skills, comfortable pulling and interpreting data without hand-holding; clear written and verbal communication, able to translate platform data into a takeaway a channel lead or client can act on; organized and detail-oriented, able to manage account data and reporting across multiple clients concurrently; team-oriented and collaborative, with the confidence to flag issues or opportunities to more senior stakeholders

Nice to have

Agency experience valued but not required

Benefits

Base salary paid in USD + commission opportunities; Unlimited Time Off available on day one; Fully flex work environment: full-remote, in-office, or hybrid; Healthcare stipend: $50/month; National Holidays + 2 Mental Health Recharge Days per year; Unlimited opportunities for growth & leadership within a rapidly growing firm; Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s); Quarterly awards including prize money and recognition for outstanding performance; Opportunities to be involved in company DEI initiatives