Account Manager, Programmatic

As a Programmatic Account Manager, you will be responsible for managing and optimising campaigns, developing programmatic plans that exceed client expectations (brand or ROI driven). You will contribute to the execution of programmatic media activity, working closely with the Programmatic Account Director and global hub teams to deliver best-in-class programmatic strategy and insightful commentary through data analysis. Your focus will be on ensuring seamless implementation, effective optimization, and contributing to both client success and the development of junior team members within the WPP Open ecosystem.

Responsibilities

Oversee the implementation, management, and daily optimisation of programmatic campaign activity to ensure client objectives and KPIs are met; Competently create media plans designed to achieve specified KPIs; Take ownership of elements of client testing plans, suggesting innovative ideas, and executing/evaluating tests with methodical accuracy; Understand relevant products and solutions developed within the group; Contribute to and execute programmatic strategy for client portfolios, ensuring alignment with client objectives and KPIs; Provide direct client servicing through regular contact (weekly calls, briefings) and present performance in detail; Develop strong relationships with media owners and other service providers to select appropriate suppliers; Work with your line manager to effectively support and guide more junior team members, monitoring and prioritising workloads; Act as a mentor, leading by example to motivate and encourage less experienced team members in their training and development; Utilise tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, including scoping agreed client outputs; Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees; Support on the day-to-day QA process, minimizing errors and ensuring consistent and accurate adherence to process with both local and Global Hub teams

Requirements

Proven experience in programmatic activation and driving excellence; Confidence in core trading platforms (DV360, TTD, Amazon); Analytically minded with an aptitude for handling large data sets to identify trends and actionable insights; Ability to contribute to and execute comprehensive testing roadmaps in the Programmatic space (audience, media, creative); Excellent communication skills (verbal and written); Ability to build client and supplier relationships and translate technical points to non-technical audiences; Ability to work with line manager and team leadership to train and develop junior team members; Passionate about programmatic and proactive in seeking opportunities to develop understanding of the programmatic landscape, latest tech platforms, vendors, and suppliers; Right to work in the UK

Benefits

Competitive medical insurance; group retirement plans; vision insurance; dental insurance; significant paid time off; preferential partner discounts; employee mental health awareness days