Ad Operations, Executive

Reporting of the role: This role reports to Manager Ad Operations. 3 best things about the job: You would be working in one of the most creative, product-focused media agencies in the market. Scope to work on various target segments and categories. Exposure to working in a network with global clients and stakeholders across multi-media touchpoints. Measures of success – In three months: Developed strong working relationships with your internal stakeholders. Work with the execs to deliver accurate on-time campaign trafficking, Taxonomy, Ad verification, and QA. Contribute ideas towards which Ad Operations processes can be improved. In six months: Developed a good grasp of how the various teams within the agency interact to produce best-in-class digital work. Gained an understanding of our scope of work across our major accounts. Through knowledge and delegation, effectively improve the efficiency and accuracy of the team. In 12 months: Fully own higher-level troubleshooting tasks and provide recommended solutions. Provide stakeholders with professional, relevant, and timely information. Actively leverage technology to deliver efficiencies.

Responsibilities

Ensure that Ad Operation best practices and frameworks are adhered to, and demonstrate continued evolution; Understand Ad Ops and Tech within the wider marketing mix and its strategic importance throughout the customer journey; Prepare naming conventions on a daily, and weekly assigned and recheck them before sending them to the planner team; Ensure that the naming conventions are generated correctly to deliver on WPP Media goals in the wider measurement of digital advertising campaigns; Support the team in the media by naming conventions that are correct, and presenting information effectively either via call or email when asking or responding to queries; Communicate effectively with internal and external teams to ensure all conventions and processes are accurately followed; Build a relationship with the media partner to troubleshoot and improve the technology where possible; Develop relationships with our Connected Execution team and internal account teams; Present information effectively via email and on calls; Understand and demonstrate collaborative teamwork; Work with the Planner team or Biddable team to ensure that all relevant information is delivered correctly and included within our Data Dashboards; Actively leverage technology to deliver efficiencies and provide internal teams with relevant and timely information

Requirements

Excellent knowledge of digital technology marketplace, for either agency, media owner, or ad tech background; In-depth experience with naming conventions and marketing campaign; Ability to develop relationships with internal teams; Strong problem solver and able to quickly identify potential issues and build workable solutions; Self-starter with a ‘can do’ attitude; Excellent attention to detail; Effectively manage and prioritize workload; Bachelor’s degree in marketing, Digital Marketing, Advertising, or related; Minimum of 1-2 years’ experience (New graduates also welcome); Familiar with Media platforms such as Facebook, Instagram, TikTok, YouTube, etc.; Good command of English level of and written English; Good handling multiple tasks and time-management skills

Benefits

Access to global WPP Media & WPP networks; Employee resource groups; Frequent in-office events; Hybrid approach with teams in the office around four days a week