Adoption Strategist - LATAM

This is a brand new Adoption Strategist role sitting at the intersection of adoption, enablement, scaled programs, and product expertise so we expect the scope to evolve and want someone excited to build as it does. You'll design and run the programs - onboarding tracks, lifecycle campaigns, workshops, adoption playbooks - that drive corporate and mid-market customers to activate their core use case and expand into new ones. Everything you build has to scale across a high-volume book, not be custom to one account. You'll need deep product fluency - enough to be the most credible voice in the room on how to use the product well - without ever owning an account or its technical implementation directly. This is a builder role for someone extremely analytical, comfortable running live enablement at scale, and already advanced with AI tools to automate the systems behind it.

Responsibilities

Design and run scalable adoption programs (onboarding tracks, lifecycle campaigns, workshops, adoption playbooks) for corporate and mid-market customers; Develop deep product expertise across the ElevenLabs platform, with focus on ElevenAgents and ElevenCreative; Proactively audit customer agent prompts, configurations, and feature setup and share recommendations; Track and drive key leading and lagging adoption metrics with Revenue Operations and develop data-driven adoption strategies in region; Partner with Account Management and CX to deliver targeted adoption and enablement campaigns, including regional live workshops and webinars; Engage with external implementation partner and internal teams to unify adoption strategy across the customer journey; Partner with leadership on high-impact initiatives that support the local GTM team and global results

Requirements

6+ years in adoption, customer/partner enablement, digital CS programs, enterprise growth or similar role at an AI-native or highly technical company with a large, low-touch book; Experience with voice AI, TTS, conversational AI, or developer-facing products; A track record of building adoption focused programs from the ground up: onboarding tracks, scaled adoption playbooks, self-serve content, and more; Systems thinking with the ability to build automations and workflows with AI tools; Extremely analytical, able to identify trends, gaps, and untracked data points; Comfortable driving cross-functional outcomes without direct authority; Experience managing a high-volume book of business at scale, mid-market or commercial segment; Fluent in Spanish/Portuguese and English

Benefits

Innovative culture; Growth paths; Learning & development stipend; Social travel stipend; Annual team offsite; Co-working stipend for employees not located near a main hub