Advertising Lead

This is an exciting opportunity to lead the planning and delivery of integrated advertising campaigns within the Go-To-Market team across BOQ Group's brands, products and customer segments. Reporting into the Senior Manager – Brand, Social & Advertising, the Advertising Lead will work to turn brand and business priorities into high-impact advertising programs that drive customer growth, strengthen brand consideration and improve marketing performance.

Responsibilities

Lead the planning and delivery of integrated advertising campaigns within the Go-To-Market team across BOQ Group's brands, products and customer segments; Turn brand and business priorities into high-impact advertising programs that drive customer growth, strengthen brand consideration and improve marketing performance; Lead a team of Marketing Managers and Campaign Managers; Oversee campaigns from initial briefing through to execution, optimisation and evaluation; Work collaboratively across marketing, product, customer, legal and digital teams, as well as external creative and media agency partners; Improve campaign workflows and processes; Oversee tools such as Jira and Intelligence Bank; Explore how AI, automation and emerging marketing technologies can improve how campaigns are created, managed and optimised, while maintaining strong brand, risk and compliance standards

Requirements

Experienced marketing leader who turns strategy into advertising that connects with customers and delivers results; Experience delivering integrated campaigns across a mix of channels; Experience working closely with creative and media agencies; Proven experience leading and developing a team; Proven experience building strong relationships and influencing stakeholders across the business; Commercially minded and comfortable managing significant marketing investment; Uses insights and performance data to optimise results and improve campaign effectiveness

Nice to have

Interest in AI, automation and emerging marketing technology; Curiosity about what's next; Interest in using tools to help teams work smarter, move faster and create more effective marketing

Benefits

Flexible working arrangement; Discounted financial products; Salary sacrificing options; Paid parental leave with no minimum requirements; Purchase additional annual leave; Discounted private health insurance plan; Employee Assistance Program (EAP); Access to employee network groups (First Nations Reconciliation, LGBTQIA+, Multicultural, Gender, Early Careers, and accessibility groups); Pride in Diversity membership