Analytics Associate Director

WPP is the trusted growth partner for the world’s leading brands. We use the power of creativity to build better futures for our people, planet, clients and communities. WPP Media is WPP's global media collective, bringing together the best platforms, people, and partners to create limitless opportunities for growth in a world where media is everywhere. This role is within the Data, Tech, and Analytics (DTA) team, within the Global Client Solutions organisation. The Global Client Solutions (GCS) team is responsible for all global clients within WPP. DTA is responsible for servicing clients with best-in-class data solutions, data strategy, analytics, technology and AI solutions to drive client growth. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection.

Responsibilities

Build and apply a deep understanding of marketing objectives to support Account teams with comprehensive measurement and testing plans; Help deliver best-in-class analytical capabilities across the agency with the wider Analytics team, including the use of new methods, techniques, tools and systems; Manage the process through to delivery and take ownership of global roll out; Lead the creation of clear, robust and thought-provoking campaign reviews and insights, and show the wider team/clients how to improve effectiveness; Deliver insightful campaign reviews with actionable recommendations to improve marketing effectiveness; Develop a deep understanding of marketing platform testing and targeting abilities, and act in a consultative capacity in their implementation; Provide actionable insights and design experiments to optimise campaign performance - focusing on brand and conversion lift studies; Build trusted relationships with senior client marketing, analytics, and data leads, acting as a knowledgeable and credible day-to-day strategic partner; Manage relationships with data engineering teams and set automation strategies to integrate new tools and solutions; Support the commercial health of client account by contributing to the scoping and delivery of high-value analytics projects; Participate in new business pitches, helping to develop data and tech solutions that demonstrate the value of WPP Media’s capabilities; Coordinate with third-party vendors for the assessment and management of bespoke measurement solutions, including contracts and SOWs; Translate complex data concepts for stakeholders and contribute to the company's data strategy, promoting data-driven innovation within the media industry

Requirements

Highly numerate: able to confidently interpret data and apply statistical tests to draw robust conclusions; Degree(s) in a quantitative field: Statistics, Mathematics, Economics, Engineering, Physical Science or Computer Science; Experience in analytics, measurement, data science, or a related field; Communication with client stakeholders and effective management of assigned tasks is critical in this role; Knowledge of applying measurement to media campaigns through Meta/Google, through brand and conversion lift studies, matched market tests or otherwise; Well-developed problem-solving skills and the ability to think critically and creatively; Strong understanding of statistics including hypothesis testing, descriptive statistics and distribution theory; Strong communication skills, with the ability to present complex ideas to both technical and non-technical audiences; Able to work independently and as part of a cross-functional team, using project management tools such as Jira/Trello; Ability to project manage analytics projects; Highly capable at presenting data in a visually engaging and insightful manner that cuts through the noise; Experience in mentorship and management, ability to display empathy in difficult situations and lead by example; Stay up-to-date with the latest industry trends and advancements in data science and analytics; Proficiency in SQL & R/Python, including understanding of packages such as pandas, numpy, scipy & matplotlib; Strong understanding of what data points can be collected and analysed in a digital campaign, and how each data point should be analysed, including knowledge of media data and incremental measurement, including both Direct Response and Brand campaigns; Working knowledge of advanced measurement tools including MMM, MTA, Sales Lift, and Brand Studies; Right to work in the UK

Benefits

Competitive medical insurance; Group retirement plans; Vision insurance; Dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Training and development; Full access to Google Cloud Platform; Wider global community of analysts and data scientists