Analytics Senior Executive, GOC

Senior Associates, Business Intelligence, are excellent problem solvers and play a critical role working alongside their analytics and media peers. In this role, you will help to improve marketing efficiency and support all data management, QA, and reporting deliverables. You will serve as a core partner to local Business Intelligence teams, supporting all ongoing reporting, dashboard, and data quality needs.

Responsibilities

Support implementation, ongoing updates, enhancements, and issue resolution for paid media performance dashboards; Populate reporting and data deliverables and clear, accurate visualizations (Power BI/Tableau/Looker); Extract data from multiple media platforms; perform hygiene and QC; Perform rigorous daily/weekly QA to identify, investigate, and resolve discrepancies; Ensure data governance and taxonomy requirements are adhered to; Support new data source onboarding, troubleshooting, and root-cause analysis; Assist with intake and QA of partner-provided performance data; Maintain current documentation for data processes, logic, and workflows; Support project timelines and deliverable schedules; Research platform capabilities and industry trends; propose ways to improve data quality, efficiency, and feasibility of new reporting asks

Requirements

2+ years in analytics/BI working with large datasets; hands-on Power BI experience; strong ability to present data clearly and accurately; strong quantitative and problem-solving skills; advanced Excel (pivots, lookups, charts); understanding of common media metrics and buying models (e.g., CPV, VCR, GRP); able to run day-to-day workstreams on large analytical projects with limited guidance; strong communication; minimum of 3 hour overlap with NY in the morning (EST or CST time zones) required; excellent written and verbal communication skills; must reside in Colombia or Mexico with valid work permit

Nice to have

paid media performance/delivery data preferred (2–4 years relevant media experience acceptable); Tableau/Looker helpful; statistics/modeling background a plus; digital media experience preferred; SQL/Python/R a plus; tag management and application coding experience are additional pluses; up to 6 hour overlap desired; experience working with onshore (US) teams preferred

Benefits

access to internal learning platforms, certifications, and training sessions; life insurance; wellness programs; significant paid time off; preferential partner discounts; employee mental health awareness day; in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events; employee resource groups; global WPP Media & WPP networks