Assistant Digital Marketing Manager

To lead and execute digital marketing and ecommerce strategies that elevate W Doha’s online presence, drive direct bookings, and enhance guest engagement across digital platforms. The role supports brand positioning through performance marketing, content optimization, and digital innovation, ensuring alignment with Marriott standards and W Hotels’ bold identity

Responsibilities

Lead and execute digital marketing and ecommerce strategies that elevate W Doha’s online presence, drive direct bookings, and enhance guest engagement across digital platforms; Manage and update hotel website content, ensuring SEO optimization and brand consistency; Develop and execute digital campaigns across Meta, Google, and other platforms to drive traffic and conversions; Collaborate with creative teams and agencies to produce engaging visuals and copy for social media, email, and paid ads; Monitor campaign performance and provide actionable insights using analytics tools; Oversee hotel presence on OTAs (Booking.com, Expedia, etc.), ensuring rate parity and compelling content; Coordinate with Revenue and Sales teams to promote packages and offers online; Optimize booking engine performance and user experience to increase direct bookings; Implement conversion rate optimization (CRO) strategies and A/B testing; Track KPIs including website traffic, conversion rates, ROAS, and OTA performance; Prepare monthly reports and dashboards for leadership review; Support B&F, Spa, and Events teams with digital promotion strategies; Amplify influencer and KOL campaigns through paid and organic digital channels

Requirements

High school diploma or GED or equivalent; 2–4 years of experience in digital marketing or ecommerce; Proficiency in CMS platforms, Google Analytics, Meta Ads Manager, and OTA extranets; Strong understanding of SEO, SEM, email marketing, and social media advertising; Excellent communication, project management, and analytical skills; Fluent in English; Good communication skills, both verbal and written

Nice to have

Arabic; Hospitality or luxury lifestyle experience